Visuals: https://getbehindthebillboard.com/episode-97-andy-clough-richard-mcgrann
Good things come to those who wait … and we’ve been waiting a while for Andy Clough & Richard McGrann, but it was thoroughly worth it. Andy & Rich are one of adland’s most brilliant and prolific teams, creating iconic award-winning work wherever they’ve worked. RKCR / Y&R, BBH, AMVBBDO, adam&eveDDB and Neverland have all benefited from their passion for big ideas, superbly executed. They’ve won awards wherever they’ve been, including 5 Grand Prix for their emotive ‘The Last Photo’ campaign for CALM, placing them amongst the world’s most awarded creatives at D&AD and Cannes.
In a packed episode, we talked about The Times ‘Biggest For Sport’ campaign and got a sneak peek into Andy’s notebook and his sketches which were incredibly close to the finished work.
For The Last Photo we discovered the inspiration for the big idea came in part from a Google search for ‘depression / suicide’. Every result had people sad, head in hands, in a dark place. The question was asked, what if people looked happy? Like a weight had been lifted, because they had decided to take the next step. This lead to the line ‘Suicide doesn’t always look suicidal’ and the concept of the last photo featuring real people. It’s an incredibly moving story and a worthy follow up to the previous year’s Project84 from Ant & Mike.
We went into the wild with Whiskas, Feeding Your Cat’s Instinct, which naturally won an outdoor Lion ;-)
While for The Economist, for once we didn’t discuss white headlines out of red, instead a thought provoking piece of DOOH on the subject of assisted suicide.
Another important project was for Melanoma, more great crafting a simple graphic idea. And of course we found out how pot holes help create a great poster campaign for Pot Noodle.
Gents, it was a total pleasure. So much amazing work for such a range of brands and projects, a tour de force in the great outdoors. Thank you so much.
Thanks to our sponsors
