As part of its ongoing mission to keep communities safe, LG&E is launching SPOOKY SIGNS – a new Halloween-themed extension of its Natural Gas Safety Campaign, using creative and eye-catching visuals to raise awareness of the signs of a gas leak.
“Gas leaks are really scary, but learning the signs doesn’t have to be,” notes Britt Riley, SVP, Executive Creative Director. “We brought our gas safety characters back for Halloween and spoofed horror movie posters as a fun way to keep safety top of mind.”
With a rich mix of engaging creative and media placements, this spooky new campaign created by long-time agency partner Doe-Anderson introduces striking movie theater posters alongside other seasonal content to capture attention and remind the public to stay alert for potential gas leaks — even when things go bump in the night.
Riley adds “We wanted to build on the success of our first gas safety campaign and find a new way to keep people engaged. Halloween felt like the perfect time to have some fun with it while still getting across an important message about safety.”
