“You Can’t Have Smart Artificial Intelligence Without Exceptional Human Intelligence”

For programmatic media specialist MiQ, Cannes has been a chance to showcase MiQ Sigma, its new AI-powered platform designed to help unify the fragmented programmatic ecosystem. As MiQ’s UK chief commercial officer Zuzanna Gierlinska explains, Sigma uses AI to unify and visualise a wide range of signals, to create unique audiences for advertisers to target, Read More