By Helen Johnson. From January 2026, any creative that features products classified as Less Healthy Food and Drink (LHF) – essentially HFSS products – will be banned from advertising on TV (including streaming services) before 9pm, and across all paid online advertising regardless of time. After months of uncertainty, it’s now confirmed that brand-led campaigns …
The post Why looming LHF restrictions will be an inflection point for in-store retail media first appeared on More About Advertising.
