The Department of Justice’s antitrust case against Google marks a watershed in digital advertising. But while proposed remedies like forcing Google to divest its ad exchange (AdX) may target real problems, focusing narrowly on Google’s ad tech pipes risks missing the larger imbalance in the open internet. The auction has never been the real center […]
The post What The Google Trial Is Missing: Data, Not Auctions, Will Decide The Fate Of The Open Web appeared first on AdExchanger.
