For years, Halloween campaigns have typically followed a standard structure. Spooky designs, darker lighting, maybe even some dark humor sprinkled in. However, making a Halloween campaign stand out takes more than seasonal packaging or graphics. Pringles’ “Once You Drop” campaign took a whole new approach by offering one devoted fan a branded urn, turning an unusual idea into a conversation starter. The campaign shows how advertising services can help brands capture attention by combining humor, storytelling, and a clear understanding of their audience.
Pringles is taking its playful personality in a darker direction with its latest Halloween campaign. The campaign centers on a custom Pringles can designed as a metal urn, giving one devoted fan the chance to be laid to rest in a version of the brand’s iconic packaging. The winner will also receive a 200-year supply of Pringles.
The ad uses a comedic video with Dan the Funeral Man, an actual funeral director and TikTok star. He shows off the urn and asks fans to sign the “Last Will and Taste-Ament” online, promising to use the branded urn when their time comes.
Pringles moves beyond traditional Halloween themes by combining dark humor with its iconic packaging and inviting fans to participate. This unique idea gives people something to talk about and share, so the campaign stands out from regular ads. It also shows how a seasonal promotion can tie a brand’s identity to a memorable idea.
Why Storytelling Matters More Than Traditional Ads
A good idea can grab attention, but it’s the story behind it that gets people to remember the brand. Pringles is a great example of how a bit of humor and a distinct brand personality can turn a campaign into something people talk about long after the original ad has run. You don’t necessarily have to replicate the same kind of humor. The point is to find an idea that is right for the brand, resonates with the audience, and gives them a reason to get involved.
Influencers, social media content, and PR can all help to extend the reach of a campaign. CTV advertising can also be used to introduce a creative concept to viewers through television. It’s another channel through which a brand can get its message out to the audience.
Connecting Advertising Services to Business Results
Getting people to talk about a campaign is valuable, but businesses also need to consider what happens next. A memorable advertisement can encourage consumers to search for a brand, visit its website, or explore its products and services. That is why campaign planning should include more than the initial concept. Search engine optimization, paid media, and clear website content can help businesses reach people who want to learn more after seeing an ad.
Brands should also measure results that align with their goals. Website visits, engagement, qualified leads, and conversions can help show whether a campaign is generating meaningful interest. The right measurements depend on what the business wants to achieve.
Helping Brands Stand Out
Pringles’ Halloween campaign is a useful case study for any business looking to plan its own marketing. You can have a great concept that grabs the attention of people, but unless you’re able to link that attention to a wider strategy, you’re not going to create any real value.
Real FiG Advertising + Marketing helps businesses develop marketing strategies that take creative ideas and turn them into practical business objectives. Our advertising services help businesses reach their target audiences, how they can build their brand, and how they can make better use of their marketing spend.
The right approach will vary according to the company and its audience, its objectives, and its resources. If it’s all about building brand awareness, if it’s all about lead generation, or if it’s all about digital visibility, then the right mix of good creative and good execution will go a long way to making a better impression.
Halloween campaigns don’t have to rely on predictable seasonal themes to get noticed. Pringles shows how an unexpected idea can spark interest and give people a reason to engage with a brand.
Ready to make your next campaign stand out? Contact us today to discuss how our advertising services can help your business reach its goals.
