The recent Andromeda update, the fastest and most advanced iteration to date of Meta’s ad-retrieval system, has dramatically changed the rhythm of Meta Ads. Delivery cycles are faster, creative gets picked up and exhausted with remarkable speed, and optimization feels more dynamic than ever. But this increased velocity has also introduced confusion. Many advertisers assume […]
The post What Meta’s Andromeda Update Actually Changes – And What It Doesn’t appeared first on AdExchanger.
