Omnicom’s acquisition of IPG is a massive piece of news just as the industry slows down for Christmas. But what does it mean? At its most simple, three businesses (WPP, Publicis, Omnicom/IPG) that will look quite similar and compete heavily. Of the networks, Omnicom and IPG have the most devolution in their operating brands, although …
The post Waypoint’s Matt Lacey: how the ad world will look after Omnicom/IPG first appeared on More About Advertising.
