Industry measurement body WARC says global advertising spend will surpass $1trn for first time this year (to $1.08trn), up 10.7% on 2023. Further rises of 7.6% and 7.0% are forecast for 2025 and 2026 culminating in a global ad market worth $1.24trn. Global ad investment has more than doubled over the last decade and has …
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