Primark is one of the UK’s high street success stories, and while their fast fashion might not be to everyone’s taste, the affordable prices and decent designs make the brand pretty popular. VCCP’s latest work for the brand leans in to aself-deprecation and plays with the idea that Primark clothing is “shockingly chic” for the …
The post VCCP and Primark go ‘shockingly chic’ for spring campaign first appeared on More About Advertising.
