Beauty and skincare marketing is over-complicated and driven by fads, as any scroll through social media will tell you. The Ordinary has always been about simplification, and Uncommon’s latest work for the brand – running in the UK, US, and Canada – finds a sinister twist on this. It’s set in a classroom where a …
The post Uncommon debunks viral beauty lies in new work for The Ordinary first appeared on More About Advertising.
