Indie agency Trouble Maker Group has bought branded entertainment production studio The Outfit as part of its strategy to provide entertainment-led content for brands. The Outfit’s work includes Channel 4, HelloFresh, Ring, McDonald’s and Estée Lauder. Trouble Maker CSO Jonathan Fraser says: “Developing entertainment strategies is becoming one of the fastest growing and increasingly important …
The post Trouble Maker buys branded entertainment studio The Outfit first appeared on More About Advertising.
