The landscape of earned media has dramatically changed. As digital consumption patterns continue to evolve at a rapid pace, marketers must reassess their strategies for securing meaningful coverage in both traditional and new media. The playbook of relationship-based favors and mass pitching is over. Instead, a more value-driven and thoughtful approach has taken hold, prioritizing […]
The post The New Playbook for Earned Media – PR Planning that Authentically Connects with Journalists, Influencers & Consumers appeared first on .
