Earlier this year, I wrote in AdExchanger about the 20% to 30% of programmatic video spend that gets lost in the gap between what inventory labels promise and what the actual viewing experience delivers. My core argument was simple. Video buying systems have become exceptionally good at scaling impressions, but far less effective at distinguishing […]
The post The Industry Finally Has A Shared Language For Video Quality. Now Buyers Have To Use It appeared first on AdExchanger.
