Airalo, the world’s leading eSIM platform, has reunited with Stink Studios for the latest wave of its new global campaign, ‘Connection Means The World’.

In line with the overarching campaign celebrating a feeling of greater cultural authenticity while on holiday, this series of OOH artworks has been developed by nine local artists who’ve created typographic treatments of their home cities and countries.

Each artist has drawn on the signage, landmarks, and craft traditions of their home to create typographic artwork that celebrates what makes each destination unique.

The series anchors Airalo’s “Connection Means The World” campaign, which reframes connectivity as the gateway to authentic travel. With an Airalo Unlimited data plan, travelers stay connected from the moment they land; free to navigate, discover, and immerse themselves in an authentic local experience.. The artwork makes that idea visual: each destination, rendered in its own unmistakable style.

Paulo Leone,  Senior Director, Brand at Airalo, explains: “Every destination has a feeling that locals understand instinctively, and visitors spend a whole trip chasing. We wanted to capture that, which is why we didn’t design this campaign in a studio, but handed it to each artist to showcase their home in a visual language unique to each place. Connection, for us, has never just meant an internet signal. It means feeling truly connected, instantly, and that’s exactly what we want every Airalo traveler to feel.”

Viv Greywoode, Head of Design at Stink Studios, says: “The joyful, colourful typographies, inspired by local designs and heritage, celebrate the diverse destinations and the feeling of being authentically connected and immersed where you are.”

The artwork for the print and digital OOH executions has been designed by Shun Sasaki @nuhsikasas

CREDITS:

Agency

Agency – Stink Studios

Executive Creative Director – Rick Dodds & Cam Temple

Creative Director – Kat Thomas

Head of Design – Viv Greywoode

Senior Designer – Emma Judd

Designer – Jack Webster

Head of Motion – Tim Gardiner

Senior Motion Designer – Rob Cornfoot

Senior Motion Designer – Facu Moreira

Motion Designer – Marc Henson

Head of Production – Hannah Lynd

Senior Producer – Tash Alderson

Head of Strategy – Tom Barnes

Global Managing Partner – Jax Ostle-Evans

Business Director – Ben Ingle

 

Artists

Mexico – Yeti Iglesias – @yetiglesias

New York – Jon Contino – @joncontino

Thailand – Dohee Kwon – @kimchisuperpower

Morocco – Laeticia Schwendi Dhah – @I43.347

Madrid – Ale Santos – @ales_santos

Paris – Bouk Ra – @_bouk_ra_

Tokyo – Shun Sasaki – @nuhsikasas

Rome – Camilla Falsini – @camillafalsini

London – Adam Carter – @adam.carter

 

 

About Stink Studios:

Stink Studios is a global creative studio working across advertising, branding and digital experiences. They are a team of craftspeople who believe in the power of impossible-to-ignore creative ideas that people want to spend time with. Their current clients include Google, Airalo,  Hoka, LOEWE and Rippling. For more information, visit www.stinkstudios.com

 

About Airalo

Founded in 2019, Airalo is the world’s leading travel eSIM platform, trusted by more than 30 million travelers across 200+ destinations. We don’t just connect people to mobile networks, but to the places, people, and moments that make travel worthwhile. We build the technology that removes the last remaining friction from global movement, so travelers can arrive anywhere and belong instantly.

Our fully remote team of 400+ people, working from 50+ countries, lives the same borderless philosophy we build into our product. Learn more at www.airalo.com and www.partners.airalo.com