As the battle for the Christmas pound commences, DOOH is set to dial up the festivities with immersive audience experiences, larger than life special builds and star ad spots which boost salience, peak loyalty and drive sales. According to Campaign, adland expects this year’s clutch of Christmas ads to include “better storytelling” and have a …
The post Steve Bernard of Ocean Outdoor: peak planning – how to gift a sparkling golden quarter first appeared on More About Advertising.
