This PSA campaign by Art Director, Sarah Croibier, boldly visualizes some very uncomfortable truths about about skin cancer and the way we try to find answers to questions we’re afraid to ask…
People are afraid of skin cancer.
Thousands turn to online forums, posting mole photos and searching for reassurance, but avoiding the doctor out of fear. The truth is, while people are scared of a diagnosis, they’re often more afraid of confirming their worries.
Yet avoiding answers only makes the risk greater. Because when it comes to your health, the unknown poses a greater risk than the known.
What you don’t know can hurt you.
CREDITS
Copywriting and Art Direction – Sarah Croibier
