Publicis Group is buying LiveRamp, which it calls a global data collaboration platform, for $2.2 billion ($2.5bn including cash.) This is Publicis’ third big non-advertising acquisition after Sapient and Epsilon, moving the French holding company further away from its ad roots and deeper into data and tech. Publicis says it will become a leader in …
The post Publicis moves deeper into data with $2.2bn LiveRamp first appeared on More About Advertising.
