New Commercial Arts, bought by WPP’s Ogilvy towards the end of last year, has won its first biggie: P/E-owned PG Tips. NCA beat a strong line-up including AMV BBDO, Mother and incumbent The Calling. The win will settle some nerves at NCA which has lost Nationwide, due to an account conflict with Lloyds CRM work …
The post Post Ogilvy-deal New Commercial Arts gets off the mark with PG Tips first appeared on More About Advertising.
