Pokémon’s latest Nintendo Switch title, Pokémon Legends: Z-A, launched globally to significant anticipation, supported by a coordinated marketing push across key markets. As one of the world’s most established entertainment brands, Pokémon leveraged Digital Out-of-Home (DOOH) advertising to reinforce launch visibility in Singapore, an important Asia-Pacific market known for its strong gaming culture, tech-savvy consumers, […]
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