OpenAI’s new shopping research feature quietly rewrites the buying journey.

For consumersDecision fatigue disappears. You describe your needs and get a personalised buyer’s guide that filters, compares, and questions on your behalf. Shopping becomes clarity, not chaos. For marketersThe era of “more content” is over. If an agent interprets your brand, only the clearest value, strongest proof, and simplest differentiation survive. Messaging needs to be […]