Extraordinary court filings allege WPP retained 76% of Sony’s rebate funds in China. But the real story is what the case reveals about the industry’s inability to verify trust. WPP may no longer be a member of the FTSE100 after its market value dropped by 87% (£24bn in 2017 to just £3.1bn at the end …
The post Omar Oakes: What Sony found when it stopped trusting WPP first appeared on More About Advertising.
