Kansas City ABC Station Adds Sixth Meteorologist to Weather Team

Brittany Foster has joined Kansas City ABC affiliate KMBC as a meteorologist. The station now has the city's largest weather team with six meteorologists. "When it comes to keeping viewers safe, KMBC 9 First Alert Weather is committed to setting the standard," said KMBC 9 First Alert chief meteorologist Bryan Busby. "Brittany boosts our ability...

By |2025-01-22T20:23:00-08:00January 22nd, 2025|News|Comments Off on Kansas City ABC Station Adds Sixth Meteorologist to Weather Team

Anthropologie’s Secret to Retail Success With CMO Elizabeth Preis

Retail is no longer just about selling products--it's about creating experiences that are relevant and resonate emotionally. In this episode of The Speed of Culture podcast, Matt Britton sits down with Elizabeth Preis, global chief marketing officer at Anthropologie Group, to explore how Anthropologie has built lasting brand love, embraced digital discovery, and redefined customer...

By |2025-01-22T20:22:59-08:00January 22nd, 2025|News|Comments Off on Anthropologie’s Secret to Retail Success With CMO Elizabeth Preis

Explainer: What To Know About CNN’s Defamation Case and Verdict

On Jan. 17, CNN announced that it had settled a defamation case with Navy veteran and security consultant Zachary Young. The trial unfolded in a Florida courthouse during the first two weeks of January and ended with a jury finding the network liable and awarding Young $5 million in damages. CNN joins Fox News, Newsmax,...

By |2025-01-22T20:22:58-08:00January 22nd, 2025|News|Comments Off on Explainer: What To Know About CNN’s Defamation Case and Verdict

Top Creator MrBeast Joins Group Submitting a Bid for TikTok

The creator marketing ecosystem dodged a potentially devastating bullet with President Donald Trump's recent executive order postponing the ban on TikTok in the U.S. Now, a creator luminary is stepping in to help save the platform. Jimmy Donaldson, better known as MrBeast, has now joined a group in a bid to buy TikTok from its...

By |2025-01-22T20:22:57-08:00January 22nd, 2025|News|Comments Off on Top Creator MrBeast Joins Group Submitting a Bid for TikTok

Marketers Will Need to Double Down Against Divisiveness

The success of advertising rests on clear, concise, and culturally considerate communication. Yet only 22 days into 2025, legal mandates and corporate maneuvers would suggest that facts are not important to consider when crafting what we say, how we say it, or how we show it. Everyone was left a little shaken following Mark Zuckerberg's...

By |2025-01-22T20:22:56-08:00January 22nd, 2025|News|Comments Off on Marketers Will Need to Double Down Against Divisiveness

Mediahub boss John Moore exits as IPG prepares for Omnicom merger

The ripple effect of the mooted Omnicom/IPG merger is already being felt and John Moore (left), global CEO of Mediahub, currently part of IPG, is leaving 27 years after joining the agency. Mediahub, which employs about 1000 people worldwide, was once part of MullenLowe, also now IPG’s. Mediahub says: “After 35-plus incredible years in this [...]

By |2025-01-22T19:07:23-08:00January 22nd, 2025|News|Comments Off on Mediahub boss John Moore exits as IPG prepares for Omnicom merger

Post Ogilvy-deal New Commercial Arts gets off the mark with PG Tips

New Commercial Arts, bought by WPP’s Ogilvy towards the end of last year, has won its first biggie: P/E-owned PG Tips. NCA beat a strong line-up including AMV BBDO, Mother and incumbent The Calling. The win will settle some nerves at NCA which has lost Nationwide, due to an account conflict with Lloyds CRM work [...]

By |2025-01-22T19:07:22-08:00January 22nd, 2025|News|Comments Off on Post Ogilvy-deal New Commercial Arts gets off the mark with PG Tips

Five Marketing Lessons Bethenny Frankel Learned the Hard Way. (So You Don’t Have to).

Seventeen years ago, a multimillion-dollar brand was born before the eyes of 1.13 million TV viewers, and none of them knew it. It began during the first season of The Real Housewives of New York. In episode six ("Girl's Night Out"), Bethenny Frankel and Luann de Lesseps are ordering cocktails. "I only drink one drink,...

By |2025-01-22T19:07:21-08:00January 22nd, 2025|News|Comments Off on Five Marketing Lessons Bethenny Frankel Learned the Hard Way. (So You Don’t Have to).

How Netflix Dropped the Mic With Its New Subscriber Strategy

Netflix had a massive quarter. In its earnings report for Q4, the streaming giant announced its biggest subscriber numbers to date, adding nearly 19 million paid subs, which pushed its numbers to over 300 million paid accounts. In addition, the company said 55% of sign-ups are coming to its ad tier, and the plan is...

By |2025-01-22T19:07:20-08:00January 22nd, 2025|News|Comments Off on How Netflix Dropped the Mic With Its New Subscriber Strategy
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