London’s County Hall and the lastminute.com London Eye were taken over by Samsung to celebrate the release of the new Samsung Galaxy S25 series. The monumental display which featured dramatic 3D visuals, cinematic animations, and complex interactive sequences celebrated the power of invention, tracing the journey from the Stone Age to the age of AI.   [...]

Created by Wonderhood Studios, National Theatre Live has unveiled its emotive and celebratory brand film which promotes the feeling of watching world- class theatre on the big screen, through the National Theatre Live.  National Theatre Live is the National Theatre’s pioneering initiative that films live performances of plays and screens them in cinemas and other venues [...]

The Association of Advertising & Marketing Singapore (AAMS), the leading industry body representing Singapore's advertising and marketing community, has honored The One Club-APAC’s Tay Guan Hin as recipient of its 2025 Hall of Fame Visionary Award. The prestigious award, presented at last week’s Singapore Admarcom Festival 2025, celebrates an individual who has consistently demonstrated exceptional creativity, innovation, and strategic [...]

As if we needed proof of his over exposure, here’s more Gordon Ramsay. This time he’s selling Flora, following on from an appearance in Uncommon Amsterdam’s spot for the Hay Day farming video game. In both, Ramsay is coupled with farmyard animals – in this case a computer-generated cow who approves non-dairy Flora. Launches in [...]

Guess you’ve really made it as a brand when you can dispense with the logo – even the famous golden arches. Which is what McDonald’s is doing with its new ‘platform,’ ‘Only at McDonald’s’ from Leo Burnett. All examples of what you do at you-know-where. Marketing director Matthew Reischauer says: “Only at McDonald’s shines a [...]

Starbucks hired WPP for a comprehensive makeover and then promptly didn’t, moving to Anomaly in the US instead. The world’s biggest coffee shot chain has been ailing with slow service and a programme based on discounts from its sky high prices. It’s now focussing on coffee (there’s a thing) but keeping its odd habit of [...]

How to do a marketing audit in 2025? Get 80 marketing audit questions from strategy to acquisition. Free checklist. The post 80 Marketing Audit Questions: Free Checklist appeared first on Karola Karlson's blog.

This article first appeared in my marketing newsletter. Subscribe here to be the first one to read new posts. … Today, we’re gonna talk about Meta ad creatives… Every marketer and agency has their own approach to Meta ads. But sadly, most of the Meta ad accounts I’ve audited did not spark joy. The most common mistakes [...]