Getting the backing of a major celebrity is a tried-and-true way to break through at the Super Bowl. But instead of A-listers, Instacart is betting on the endorsement of some of America's most iconic mascots for its Super Bowl debut. The grocery delivery service's 30-second spot features nine recognizable mascots from well-known CPG brands, including...
For the second year in a row, Mountain Dew is using the biggest stage in advertising to promote its fan-favorite Baja Blast flavor. This time, it has enlisted Latin artist Becky G to bring the "Do the Dew" spirit to Super Bowl 59. Mountain Dew released a 15-second teaser of its Super Bowl spot on...
Instacart’s Super Bowl ad includes mascots such as the Old Spice guy, Chester Cheetah, Jolly Green Giant and Mountain Dew’s Puppy Monkey Baby.
Chief marketing officers, no matter how creative or charismatic, shouldn't get all the credit when a company succeeds. At the same time, they don't deserve all the blame when it stumbles. Tariq Hassan, who recently announced plans to leave the company, joined McDonald's as its U.S. chief marketing and customer experience officer in September 2021....
Internal IBM document, 1979 via
This is why they will rise up and kill us all one day! Because people like that should not exist
The Warning from History On the morning of January 6, 2021, the world watched as a mob stormed the U.S. Capitol. It was a moment of reckoning—chaos unleashed in the heart of the world’s most celebrated democracy. Some called it a rebellion, others an insurrection. But to an ancient Greek historian named Polybius, it would [...]
