American Airlines chief executive (CEO) Robert Isom has issued a statement following a collision between one of the airline's passenger planes and a U.S. Army helicopter near Washington, D.C. American Eagle Flight 5342 from Wichita, Kan. was preparing to land at Ronald Reagan National Airport when it crashed mid-air into a U.S. Army helicopter. Both...
Building brand awareness is crucial for every business. Fundamentally, people must know you to come closer and engage with you. Decades ago, traditional advertisements were the only way to grow brand awareness. However, in recent years, digital marketing has evolved as an effective medium. Digital marketing lets you make your brand known to your targeted… Read [...]
Among the notable campaigns for Jan. 30: Super Bowl teasers for Mountain Dew and Squarespace and new campaigns for Netflix, Popeyes and Twix.
Google is set to air 51 different commercials during the Super Bowl.
As recent backlash has shown, brands that use artificial intelligence in their advertising face a difficult road to consumers' hearts. But in Google Workspace's first Super Bowl commercial, AI plays a supporting role to 50 small business owners, who take center stage in their own individual ads. That's right--the search giant is buying 50 ads...
Squarespace will mark its 11th appearance in the Big Game during Super Bowl 2025 in a decidedly low-tech ad set to surprise and delight viewers. The website building and hosting platform released a teaser ad on Jan. 16 featuring a paperboy riding a donkey to deliver the news on a foggy country road. Today, the...
As the first full commercials for Super Bowl 59 drop this week, some well-worn trends are emerging, from nostalgia (the return of the Budweiser Clydesdales, Hellmann's When Harry Met Sally reunion) to comedy (NerdWallet's chatty beluga whale, Walton Goggins Goggle Glasses for GoDaddy). But there are still plenty of unanswered questions about the content, tone,...
Stagwell media agency Assembly has named Jill Kelly as its North America chief executive officer (CEO), effective Feb. 3. She succeeds longtime CEO Valerie Davis, who is leaving the agency after 15 years to take a pause in her career. Kelly will be based in New York and report to Assembly's global CEO Rick Acampora....
The numbers 100 million -- Households reached by NBC and Bravo each month, according to Comcast. $372 million -- Peacock's narrowed loss numbers following a loss of $825 million in the same period last year. 36 million -- Peacock subscribers, growing 16% year over year. $4.9 billion -- Peacock's full-year revenue, a 46% increase year...
UK TV measurement body Barb this morning announced the launch of a new prototype phase for Barb Panel Plus, its initiative to integrate big data sets with its classic panel measurement. Two prototypes — one from Kantar and one from RSMB and Sopra Steria — have been commissioned, and Barb will test both before making [...]
