Sustainability isn’t just a trend—it’s a movement shaping industries worldwide, and advertising is no exception. As consumers become more eco-conscious, brands are following suit, weaving sustainable practices into their campaigns. Green advertising is emerging as a key player in connecting with audiences who value environmentally friendly approaches. Let’s dive into the rise of sustainability advertising, [...]
You’ve spent years perfecting a new product or service. You’ve spent months putting together all the building blocks to ensure its launch is a success. The worst thing that could happen is that all that hard work is rendered dead on arrival. But only poor campaign planning can guarantee poor awareness or purchase levels. In [...]
Why is Gas Station Advertising So Effective? These days, advertisers are struggling with gaining attention from a target audience that is already trained to tune them out. Every media form comes with its own set of challenges for reaching a captive audience. However, one thing we can be sure of is that regardless what route [...]
Now is the time to shout your messaging from the rooftops! Or at least outside of the home. Digital out-of-home (OOH) marketing endeavors are growing— after a significant dip in 2020, DOOH ad revenues are increasing exponentially. By 2025, global revenue is predicted to hit $25 billion. As the world continues to open back up, [...]
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Ad Age is counting down to Super Bowl LIX. In the days leading up to the game, which will air on Fox on Feb. 9, Ad Age will bring you breaking news, analysis and first looks at the high-stakes Big Game commercials—all in our Super Bowl newsletter. Sign up right here to get them via email. [...]
Verizon and Beyonce essentially won the Super Bowl in 2024 with an ad that included a mysterious teaser campaign and an album announcement. This year, however, the company opted out of the game because it was crazy in love with a different idea. Rather than compete against the noise of Super Bowl 59 ads, Verizon...
The business news publisher Forbes announced a sweeping round of layoffs on Friday, which will affect roughly 5% of its total workforce. A representative for the company confirmed the reductions. In a note shared with staff internally, the newly appointed chief executive Sherry Phillips blamed financial underperformance for the cuts. "Unfortunately, as most of you...
