In a blow to the advertising and creative production sector, Technicolor Group, the parent company of production and visual effects (VFX) studios The Mill and MPC, is shutting down operations, according to multiple reports. On Friday, Technicolor sent U.S. employees a Worker Adjustment and Retraining Notification (WARN) notice, which requires companies with 100 or more...
The agency’s global chief growth officer on purpose x perspective x persistence.
Marketing leaders to share insights on building consumer loyalty on March 5.
Don’t save your best ideas for just one day a year.
Ninth Circuit upholds the right to bid on keywords without invoking trademark infringement.
Nowadays, my inbox is flooded with discounts. While these offers are fun and ‘personal’ (I used that term lightly), they no longer spark the same joy or excitement they once did. This got me thinking: Have we become so accustomed to discounts that paying full price now seems out of the ordinary? Given the sheer [...]
Though DirecTV has become known for its satellite dishes, the company wants to give customers a birds-eye view of its streaming offerings, and Henry Winkler is back again to help. Last year, DirecTV debuted its "For the Birds" campaign, which pokes fun at how pigeons usually like to nest on satellite dishes. At the forefront...
New York Liberty CEO Keia Clarke lived through her team's past and celebrated its championship present. Now, she's ready to build its legacy. During a panel hosted by The Female Quotient at Google Pixel's Player's Lounge on NBA All-Star Weekend, Clarke addressed the audience in a Liberty varsity jacket from the team's partners at fashion...
Horizon Media is all in on green media. Starting May 2024, the agency shifted all of the programmatic campaigns that were running through supply-side platform Sharethrough to the adtech firm's green private marketplaces, trademarked as GreenPMPs. The product is designed to reduce the carbon emissions associated with ad campaigns by identifying and removing "climate risk"...
Is it just me, or does the industry feel a little flat lately? Of late, it sometimes feels like day-old bread ...it feels like it lacks some soul. How do we shake the complacency and The post O Brother, Where Art Thou first appeared on OOH TODAY.
