How Gen Z rated Super Bowl 2025 commercials
Ad Age asked 12 Gen Z marketers to rate 20 Super Bowl ads.
Black Monday at Meta as Performance-Based Layoffs Begin
The round of performance-based layoffs announced by Meta CEO Mark Zuckerberg last month is underway. Business Insider reported that affected employees in Asia, Europe, and the U.S. began receiving notifications today. Vice president of people Janelle Gale said in an internal company post viewed by Business Insider that affected workers will receive emails on both...
Watch All the Ads of Super Bowl 2025
The ads from Super Bowl 59 are an eclectic bunch: lots of laughs, some absurdity, a few doses of body horror, aliens, cute animals, cute kids, bros, women's empowerment, and a couple that made us reach for tissues. Some triggered debate and many built buzz far beyond the game. As the sun sets on advertising's...
St. Louis Station Accused of Airing ‘False and Misleading’ Story After Adding Out-of-Context Soundbite
CBS affiliate KMOV has been accused of false and misleading coverage that "breaks the tenets of journalism" after it cut and pasted a story together out of context. Here's how it all started: Last week, KMOV aired a story where it interviewed state auditor Scott Fitzpatrick on his preliminary investigation into how SLDC awarded COVID...
Novartis Super Bowl Ad Wasn’t Trying to be ‘Provocative.’ It’s About Action.
Novartis wanted viewer attention on Super Bowl night, and that's exactly what it got it. During Sunday's game, the first-time Big Game advertiser aired a 60-second Super Bowl commercial, "Your Attention, Please," that focused on breast health by featuring--what else--breasts. The ad showcased cheerleaders, partygoers, a breastfeeding mother, Hailee Steinfeld, Wanda Sykes, and women in...
Creatives React: Bosch Super Bowl Ad Can’t Make Creatives or Consumers Care
There's a difference between employing a winning Super Bowl formula and producing a formulaic ad, and Bosch may not like the side of the fridge where Mark Fitzloff has shelved it. Founder of Portland, Oregon-based creative firm Opinionated, Fitzloff gives Bosch and its agency partners at Droga5 credit for "doing their homework" and figuring out...
Pharma Makes its Mark on the Super Bowl—But Not Without Controversy
Most Super Bowl viewers expect to see ads for beer, snacks, and trucks. And Sunday's game delivered on all the usual commercial fronts. But in 2025, a somewhat more surprising trend emerged: pharmaceutical advertisers went big for the Big Game. Novartis shelled out millions for its first Super Bowl ad, which playfully shined a spotlight...
MullenLowe’s group CCO Nicky Bullard leaves ahead of IPG-Omnicom merger
Another casualty of the Omnicom-IPG merger has emerged today as Nicky Bullard, group CCO at IPG’s MullenLowe, is leaving. She won’t be replaced directly but “new creative leadership” will be announced soon. Yet again, it’s a “woman of a certain age” who seems to be either in the firing line, or in a position where [...]
Leagas Delaney hires BBH duo as creative partners
Neil Clarke and Jay Phillips have joined Leagas Delaney as the agency’s first creative partners, reporting to founder Tim Delaney and working across the whole client base. The pair join from Bartle Bogle Hegarty London, where they have worked for the last three years on accounts including the Premier League and Samsung. Clarke and Phillips [...]
