Created by Wonderhood Studios, National Theatre Live has unveiled its emotive and celebratory brand film which promotes the feeling of watching world- class theatre on the big screen, through the National Theatre Live. National Theatre Live is the National Theatre’s pioneering initiative that films live performances of plays and screens them in cinemas and other venues [...]
The Association of Advertising & Marketing Singapore (AAMS), the leading industry body representing Singapore's advertising and marketing community, has honored The One Club-APAC’s Tay Guan Hin as recipient of its 2025 Hall of Fame Visionary Award. The prestigious award, presented at last week’s Singapore Admarcom Festival 2025, celebrates an individual who has consistently demonstrated exceptional creativity, innovation, and strategic [...]
As if we needed proof of his over exposure, here’s more Gordon Ramsay. This time he’s selling Flora, following on from an appearance in Uncommon Amsterdam’s spot for the Hay Day farming video game. In both, Ramsay is coupled with farmyard animals – in this case a computer-generated cow who approves non-dairy Flora. Launches in [...]
Guess you’ve really made it as a brand when you can dispense with the logo – even the famous golden arches. Which is what McDonald’s is doing with its new ‘platform,’ ‘Only at McDonald’s’ from Leo Burnett. All examples of what you do at you-know-where. Marketing director Matthew Reischauer says: “Only at McDonald’s shines a [...]
Starbucks hired WPP for a comprehensive makeover and then promptly didn’t, moving to Anomaly in the US instead. The world’s biggest coffee shot chain has been ailing with slow service and a programme based on discounts from its sky high prices. It’s now focussing on coffee (there’s a thing) but keeping its odd habit of [...]
How to do a marketing audit in 2025? Get 80 marketing audit questions from strategy to acquisition. Free checklist. The post 80 Marketing Audit Questions: Free Checklist appeared first on Karola Karlson's blog.
This article first appeared in my marketing newsletter. Subscribe here to be the first one to read new posts. … Today, we’re gonna talk about Meta ad creatives… Every marketer and agency has their own approach to Meta ads. But sadly, most of the Meta ad accounts I’ve audited did not spark joy. The most common mistakes [...]
Toyota is the latest automaker to confirm it will not run a TV ad during the Super Bowl 59 broadcast, joining other major automakers including BMW, General Motors, and Kia in sitting out the telecast. A Toyota spokesperson confirmed to ADWEEK that it has no plans to run a spot during the 2025 Big Game....
The rise of connected TV has introduced a new era of opportunity for advertisers, marrying the precision of digital targeting with the immersive power of television. Technological innovation has enabled the delivery of hyperrelevant, personalized video content to specific audiences, promising better engagement, higher ROI, and more meaningful consumer connections. However, this promise remains largely...
Coors Light needed someone to have a Case of the Mondays for its Super Bowl teaser, so it looked around Hollywood and basically asked, "Who routinely plays someone having a bad day?" Enter actor and comedian Timothy Simons, better known as patently unlikeable White House liaison and all-around punching bag from HBO's Veep and, currently,...
