FTC opens antitrust probe of Omnicom-IPG deal
FTC interviews about the pending Omnicom-IPG deal have focused so far on client impact, not brand safety “collusion” impact on media.
Fox Names Justin Fox to Lead Sales in Florida Region
Justin Fox has been promoted to regional vice president of Sales for the FOX-owned properties in Florida, comprised of WTVT FOX 13 Tampa Bay, WOFL FOX 35 Orlando, WRBW FOX 35 Plus, and WOGX Fox51 Gainesville. He takes over for Shawn Gossett who retires after 23 years as vice president of Sales for WTVT Fox...
Ticker: The Murdoch Family Feud Over Fox News Spills Into Public View
Top of the Ticker: The Succession-inspired feud taking place within Rupert Murdoch's family over control of the mogul's media empire--which includes Fox News--has inspired two deep dives from The New York Times and The Atlantic. The New York Times' extensive story looks at the messy legal battle that took place out of the public view...
Here’s the Roundup for the Week Ending February 14
Happy Friday and Happy Valentine's Day to all who celebrate! In this week's edition of stories we didn't post for one reason or another, we see the FCC has been busy cranking up its retribution machine. So far, every network but Fox News is being investigated for some reason or another. In a sternly worded...
Watch the newest commercials from Cadillac, Michelob, Diageo and more
Diageo serves up a cross-promotion with the third season of HBO’s “The White Lotus.”
Wednesday, Feb. 12 Cable Evening News Ratings: Jake Tapper and Wolf Blitzer Split Most-Watched Honors for CNN
Fox News' The Five continues to hold court as the network's No. 1 program in total viewers and the Adults 25-54 demo, while The Rachel Maddow Show is MSNBC's top show in both measured categories. Meanwhile, there's a split over at CNN as The Lead with Jake Tapper is on top with total viewers and...
Dick’s Sporting Goods Is Putting Creators at the Front of Its Social Campaigns
Dick's Sporting Goods is enlisting sports creators. The retailer is expanding a program called Dick's Varsity Team, which will give young athletes a 10-month contract to create and share Instagram content that can be used on the retailer's own channels. Creators will receive monthly gift cards to buy products used in their content. Additionally, creators...
Press Releases Became Even More Hyperbolic in 2024
Corporate bombast has gotten worse. In October 2024, ADWEEK scanned distribution hub PR Newswire's database for exaggerated language in U.S. press releases. The examination found mentions of hyperbolic words, such as "thrilled," "cutting-edge," and "groundbreaking," had increased between 2017 and 2023. PR Newswire confirmed the rise of amplified terms was not related to a rise...
R2B2 Acquires Caroda, Strengthening Position as a Leading Monetization and AdTech Platform in the CEE Region
Prague-based AdTech company R2B2, majority-owned by the private equity fund Genesis Capital Growth, has announced the acquisition of Caroda, a leading video advertising SaaS company. The deal represents a strategic step forward, enhancing the capabilities of both companies and driving growth in the CEE and especially in international markets. R2B2 specializes in maximizing online publishers’ [...]
IPG nears sale of R/GA to a management-led group backed by private equity
Private equity firm Truelink Capital is backing a management-led deal to buy IPG’s R/GA.