Food company Welch's is conducting an agency review for its portfolio of sparkling juices, ADWEEK has learned. The brand confirmed that it is handling the review internally, and declined to disclose the agencies that are pitching. The review marks a shift in Welch's agency strategy, as it moves away from working with a single agency...
On the heels of a global restructure, AKQA has unveiled a new leadership team in the Americas. Tesa Aragones, formerly president of North America, has been elevated to CEO of the region, a first for the agency. Meanwhile, Jabari Hearn, previously managing partner, steps into the role of chief marketing and growth officer in the...
Visa has parted ways with agency of record Wieden+Kennedy and added Stagwell’s Anomaly to its agency roster, according to people familiar with the matter.
Chiefs and Eagles play in New Orleans on 9 February Viewership expected to top 120 million in US Brands such as Budweiser, Pepsi, Frito-Lay, Taco Bell and Uber Eats will vie to win over the more than 120 million viewers in the US who are expected to tune in for the Super Bowl on 9 [...]
This ad for Hellmann’s mayonnaise is a classic of the Super Bowl genre. VML has sent Meg Ryan and Billy Crystal back to Katz’s Deli to update the famous “orgasm” scene from their 1989 rom-com When Harry Met Sally. This time, Meg Ryan is sent into ecstasy by the addition of mayonnaise to her sandwich. [...]
Subway, one of the nation’s largest restaurant chains, is conducting a review for its U.S. creative and paid media businesses.
CBS News and Stations has announced two new community journalism reporters. We're delighted to share that Lana Zak and Karen Hua are joining CBS News and Stations' national movement of community journalism. Lana will be a national correspondent based in Iowa City, Iowa, and Karen will be a reporter based in Houston, Texas. Lana and...
Lead generators and the companies that rely on them can breathe a sigh of relief. On Friday evening, less than three days before an onerous regulation was set to go into effect, the Federal Communications Commission (“FCC”) reversed itself, postponing the effective date by twelve months, to January 26, 2026. The regulation, known as the [...]
Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, published an article in New York Law Journal entitled “What Businesses Need to Know About Anticipated FTC Leadership Changes”
In the ever-evolving world of social media marketing, TikTok Branded Effects have emerged as a powerful tool for brands to elevate their presence. These interactive AR experiences should be utilized by your TikTok advertising agency and allow brands to seamlessly connect with TikTok’s massive user base through immersive video content. Users can overlay engaging branded [...]
