Beyond the scroll: Research unveils Gen Z’s new path to purchase
Gen Z teens’ peer-driven, research-heavy buying habits are reshaping brand strategy—emphasizing authenticity, engagement and real-time insights.
The number of Fortune 500 CMOs declined last year
While the number of CMOs at Fortune 500 companies declined last year, a larger percentage were women than in 2023.
TV upfront trends—what to watch for in 2025 dealmaking
Disney and Amazon join Ad Age for an All Access exclusive Editors Roundtable to answer questions about this year’s upfront marketplace trends.
Creator and influencer trends brand marketers need to know about right now
Taco Bell invites influencers to Live Más Live, Shea Moisture hosts its first influencer trip—and more.
Why brands should give creators more creative control
Creators at Ad Age’s NextGen Marketing Summit all had a common request for brand partners: Let them take the reins.
Hertz selects Preacher to manage creative business
Hertz Global Holdings, the company that owns car rental brand Hertz, has appointed Preacher as creative agency of record following a competitive review managed by Creative Haystack. The Austin, Texas-based independent shop, whose stature has quickly grown in recent years, will oversee the namesake Hertz brand and Dollar, a budget-friendly car rental alternative. In a [...]
Vienna and JvM make up for lost time with Blue Danube space launch
In 1977 NASA launched a load of earthly cultural goodies into space to benefit the extra-terrestrials including two Voyager Golden Records, omitting Johann Strauss II’s ‘Blue Danube,’ despite its appearance in ‘2001 – a Space Odyssey.’ Vienna and agency Jung von Matt Donau are celebrating Strauss’s 200th birthday by remedying this, sending the aforementioned tune, [...]
WARC Creative 100: Orange, Publicis, Rethink, Ogilvy, AB InBev and WPP
As the ad world girds its loins for the awards season – Cannes starts on June 20 so it should be hot – WARC has announced its Creative 100, what used to be the Gunn Report, which tots up the winners at the previous year’s big global and regional awards shows. As such it’s a [...]
OOH Best Creative Last Week Today
Dairy-Free in Dubois, HubSpot in Austin, and I Heart NY in London —here are the top 10 OOH creative executions that came to our attention last week The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
OUTFRONT Celebrates Women’s History Month 2025 with Ad Age Partnership, The Female Quotient Collaboration, and Special MOMENTS Series
"By leveraging our media platforms to showcase our MOMENTS content, we aim to amplify the voices and stories of remarkable women, inspiring audiences to recognize the profound impact women have The post OUTFRONT Celebrates Women’s History Month 2025 with Ad Age Partnership, The Female Quotient Collaboration, and Special MOMENTS Series first appeared on OOH TODAY.