Mexico’s deadly Coca-Cola addiction
and then this happens a few days ago You have to love how things work in this universe!
The Illusion of Control: Why Hard Work Isn’t Enough (And Never Was)
“Wake up early. Hustle. Manifest. Work harder than everyone else, and you’ll make it.” That’s what they tell us. That’s what we’re sold. But let’s be real—if success were just about hard work, billionaires wouldn’t be trust-fund babies, and single moms working two jobs wouldn’t be drowning in bills. Yet, we keep believing the myth. [...]
In Latest Key Marketing Hire, Starbucks Taps Cheryl Gresham to Lead North America
After a challenging few years for Starbucks, there's been another change at the top of its marketing department. The coffee chain has hired Verizon Value's chief marketing officer (CMO), Cheryl Gresham, as its svp, North America marketing. Gresham announced the news on LinkedIn, saying she would now be responsible for finding "innovative ways for marketing...
New Study Reveals the Impact of Relevant Advertising in Cultural Moments
There's no need to pontificate about the power of relevant advertising in live moments; the numbers speak for themselves. New research from Magna, the media intelligence and investment unit within IPG Mediabrands, and Sightly, a real-time marketing intelligence and activation company, quantifies the impact of aligning brands with real-time trends during media campaigns. In the...
Orkin Turns Termite Damage Into Fine Art For Category-Defying Campaign
Swarms of termites--those never-sleeping, constantly-gnawing creepy crawlies--cause $5 billion in damage to American properties each year, per bug experts. And what the tiny pests leave behind is destruction, no doubt, but on closer look it's also...beautiful? Orkin, in its latest category-defying work, launches a new campaign called "Chewed Art" that turns images of termite damage...
How agencies can become valued brand partners instead of interchangeable vendors
Four ways agencies can escape the generic positioning they warn clients against.
It Takes A Village Collective’s Chloë Davies on learning from her mother’s legacy
The ITAV founder and CEO writes about grace, staying present and how to balance career and family.
Why Gen Z values brand impact over authenticity
It isn’t whether a brand is real, but whether it’s felt.
The top 5 celebrity brand collabs you need to know about right now
Ad Age’s take on the hottest celebrity marketing moves of the past month.
Apple vs. Samsung—how the smartphone marketing battle is shifting toward AI
As smartphone hardware innovation stagnates, Apple and Samsung are touting AI-powered software upgrades, but consumer response has been tepid.