Hypermasculinity’s resurgence—5 ways marketers can adapt to the cultural shift responsibly
With President Trump's return to office, a more profound wave of overtly masculine themes could permeate the market.
How Eli Lilly is approaching GLP-1 marketing and what’s next
Eli Lilly Chief Corporate Brand Officer Lina Polimeni on how the brand differentiates itself in the crowded pharma market, including with its GLP-1 medications.
Justin Thomas-Copeland on listening to and trusting your inner voice
The Kindrd Global founder and CEO writes about bypassing “the safe way” and instead tuning in to our authentic voice.
Why WeatherTech is taking a more ‘wild’ approach to the Super Bowl—behind its new strategy
WeatherTech is taking a different direction with its Super Bowl spot this year as it tries to connect with a younger audience by highlighting the antics of four grannies.
A Black Gen Zer’s message to brands: Cutting DEI policies comes at a cost
This isn’t just a marketing issue but a matter of respect, humanity and hope.
YouTube now world’s ‘most used’ media platform says new research
Media intelligence company Meltwater and We Are Social have released Digital 2025 looking at trends in the market. Key highlights include: YouTube is now the world’s ‘most used’ social media platform, with an active user base 16% larger than second place WhatsApp; Facebook, Instagram and TikTok round out the top five. Digital and social ad [...]
Omnicom chief outlines cost savings as merger with IPG approaches
Omnicom has posted reported organic growth of 5.2% for Q4 and full year 2024, pretty respectable although behind Publicis Groupe but ahead of its performance in 2023. On most minds though were CEO John Wren’s observations about expected cost savings from the merger with IPG and speculation about IPG’s own performance prior to the merger. [...]
OUTFRONT Names Nick Brien Interim CEO
... here is that OOH Today Nick Brien podcast from 2019, we took the questions Nick had raised in his keynote and highlighted with the following questions The post OUTFRONT Names Nick Brien Interim CEO first appeared on OOH TODAY.
2025 Black History Month Initiatives Inspiring OOH
OUTFRONT Media Spotlights Black Creativity with Renewed Ad Age Collaboration and 'Moments in Culture' Campaign The post 2025 Black History Month Initiatives Inspiring OOH first appeared on OOH TODAY.
Billboards to Call for American Opposition to Counter the Rise of Fascism in the US
planning a nationwide digital billboard campaign that will compare Trump's performance indicators... If we wait too long, the Trump administration will subjugate us before we The post Billboards to Call for American Opposition to Counter the Rise of Fascism in the US first appeared on OOH TODAY.