4 career tips for Gen Z to break into the ad industry
Speakers at Ad Age’s NextGen Marketing Summit Gen Z career forum share tips for breaking into the industry. (L-R) Emily Elyshevitz, Brittany Ramsey, Dawn Reeves, Geno Schellenberger.
Marketing winners and losers of the week
Paramount Pictures made a savvy plug for “Novocaine,” and Dick’s Sporting Goods was a “magnet” for holiday shoppers—plus, why it was a bad week for Southwest Airlines and Girl Scouts.
How Website Design Impacts Brand Perception (and How to Get It Right)
Website design, which is the process of creating and organizing the layout, content, and other elements of web pages, is a crucial element that many businesses overlook. It has a... The post How Website Design Impacts Brand Perception (and How to Get It Right) appeared first on PGN Agency.
MAA Ad of the Week: KFC’s off-the-wall ‘Cult’ from Mother
No contest this week, KFC’s latest ‘Cult’ is a notable new entry to a campaign that’s trying (and very likely succeeding) in turning a boring old fried chicken brand into a modern day icon. Emma Hall has the details here. Great advertising surprises, even shocks you. WTF is this all about you may well have [...]
How Gen Z’s ‘little treat culture’ is influencing brand marketing strategies
Glossier, Dove and Diet Coke are among the brands tapping into Gen Z’s tendency to splurge on desserts, trinkets and other “little treats.”
Agency news you need to know this week
BarkleyOKRP unveils a new media brand, Heineken and Dentsu renew their global vows and more of the week’s agency news.
Programmatic ad power shifts as agencies and supply-side platforms work together
As flaws in programmatic advertising become more pronounced, agencies turn to supply-side platforms for more direct partnerships.
OOH Moves Today – 40 Moves This Week!
75Media, Lamar, OUTFRONT, Publicis Media, Ballyhoo Media, GroupM, and more - be the first to congratulate these OOH movers! The post OOH Moves Today – 40 Moves This Week! first appeared on OOH TODAY.
Automating OOH Beyond Programmatic
The bottom line is that media owners spend nearly 80 percent of their time on OOH planning and execution, leaving only 20 percent for sales The post Automating OOH Beyond Programmatic first appeared on OOH TODAY.
RAM Outdoor Divests Arkansas and Oklahoma Assets
Kalil & Co., Inc. announced the divestiture of Arkansas and Oklahoma assets from RAM Outdoor Advertising. The assets consist of The post RAM Outdoor Divests Arkansas and Oklahoma Assets first appeared on OOH TODAY.