Tuesday, Feb. 18 Evening Cable News Ratings: Hannity’s Interview With Trump and Musk Delivers Over 5 Million Total Viewers

Sean Hannity's interview with President Donald Trump and Elon Musk was the most-watched show of the night in total viewers and the demo. The interview, which aired on Hannity at 9 p.m. ET, delivered a +52% increase in total viewers and a +58% increase in the Adults 25-54 demo compared to what the show has...

By |2025-02-21T09:21:43-08:00February 21st, 2025|News|Comments Off on Tuesday, Feb. 18 Evening Cable News Ratings: Hannity’s Interview With Trump and Musk Delivers Over 5 Million Total Viewers

Monday, Feb. 17 Evening Cable News Ratings: The Five Reaches Over 4 Million Total Viewers

Breaking news coverage of the Delta plane crash in Toronto, Canada, on President's Day gave the news networks a slight lift in the ratings during the early evening hours. Meanwhile, Fox News' The Five was the top performer of the evening and the only program on Fox News to finish with more than 4 million...

By |2025-02-21T09:21:42-08:00February 21st, 2025|News|Comments Off on Monday, Feb. 17 Evening Cable News Ratings: The Five Reaches Over 4 Million Total Viewers

AI-Powered, Consumer-Driven: Verizon’s Blueprint for the Future

In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Angie Klein, svp and growth marketing & chief content officer at Verizon, to discuss how the telecom provider is redefining consumer engagement through personalized content, AI-driven customer experiences, and the future of mobile and home connectivity. Angie...

By |2025-02-21T09:21:41-08:00February 21st, 2025|News|Comments Off on AI-Powered, Consumer-Driven: Verizon’s Blueprint for the Future

How Nivea is Using AI to Measure Creative Effectiveness

Beiersdorf chief digital officer Axel Adida has a tall order: market the conglomerate's brands, including Nivea, Eucerin, and Aquaphor, across 89 markets--and prove that those efforts are working. "We produce content on every continent, [in a] multitude of languages, for many different brands," Adida said. "The question is: how do you make sure that the...

By |2025-02-21T08:06:24-08:00February 21st, 2025|News|Comments Off on How Nivea is Using AI to Measure Creative Effectiveness

Ikea Slides into DMs with a Cheeky Offer for Late-Night Scrollers

If someone sends the "u up?" text late at night, there's usually a saucy connotation. But Ikea put a cheeky spin on the phrase in its latest marketing stunt. Just after Valentine's Day, the brand began sliding into people's DMs (direct messages) between 10pm and 5am with the simple message: "U up?" Those who responded...

By |2025-02-21T06:38:11-08:00February 21st, 2025|News|Comments Off on Ikea Slides into DMs with a Cheeky Offer for Late-Night Scrollers

AI Platform Groq Hires Chelsey Susin Kantor as CMO

AI chip startup Groq has hired Chelsey Susin Kantor as its chief marketing officer (CMO), ADWEEK can exclusively share. A self-proclaimed "math and science kid-turned-marketer," Kantor has spent her career connecting her background in engineering, science, and technology with marketing. She joins from Brand.AI, an AI-powered operating system she co-founded in 2023. She also held...

By |2025-02-21T06:38:10-08:00February 21st, 2025|News|Comments Off on AI Platform Groq Hires Chelsey Susin Kantor as CMO
Go to Top