Datwon Thomas on forging an authentic connection between concept and talent
The Dick Clark Productions executive producer writes about creating campaigns that allow influencers to shine.
Tai Beauchamp on rethinking what it means to ‘practice wellness’
The media personality and serial entrepreneur shares her thoughts on building a business by first connecting with audiences rather than targeting them.
The Danger of Normalization: How We Went from Outrage to Shrugging It Off
“First, we are shocked. Then, we tolerate it. And before long, we call it ‘just the way things are.’ But if history has taught us anything, it’s that what is normal is not always what is right.” Think about it. There was a time when child labor was normal. When women not voting was normal. [...]
What It’s Like to QA Every Super Bowl Ad
My name is Fred Cunha, and I go to every Super Bowl but have never seen the game. For 51 weeks of the year, I serve as vice president of partnerships development at XR Extreme Reach, a role well aligned with my 25-plus years of broadcast and digital media industry leadership. It's the work I...