The Daily Mail Chases 1 Million Paying Subscribers With Its First US Paywall 

The Daily Mail introduced its first paywall for its U.S. edition on Tuesday, marking a shift in its digital strategy as the general interest publisher seeks to diversify its revenue streams beyond advertising. DailyMail+ is part of a broader plan from the privately owned title to attract 1 million paying subscribers by 2029, according to...

By |2025-02-25T05:26:24-08:00February 25th, 2025|News|Comments Off on The Daily Mail Chases 1 Million Paying Subscribers With Its First US Paywall 

The Power of Collective Action: Why Change Always Starts With Us

“The world doesn’t change because those in power decide it should. It changes because people with nothing but their voices and their courage decide that enough is enough.” Let’s be honest. Most of us, at some point, have felt powerless. The system feels too big. The problems feel endless. And when you’re standing alone—when the [...]

By |2025-02-25T05:26:17-08:00February 25th, 2025|News|Comments Off on The Power of Collective Action: Why Change Always Starts With Us

How WBD Scored Ad Wins Amid NBA All-Star Ratings Struggles

The new NBA All-Star format drew mixed reviews from both viewers and players, but sponsors still bought into Warner Bros. Discovery's vision for the weekend. According to Jon Diament, Warner Bros. Discovery's evp of advertising sales, the company sold out the entire weekend's ad inventory for NBA All-Star 2025 on TNT, truTV, TBS, Bleacher Report,...

By |2025-02-25T04:10:59-08:00February 25th, 2025|News|Comments Off on How WBD Scored Ad Wins Amid NBA All-Star Ratings Struggles

There’s a Creative Revolution at the Heart of #HillmanTok

The broligarchy is running the Greatest Hits of oppression, remixing the Separate But Equal playbook--this time with an even wider gap between the rich and the rest. Project 2025's dystopian fever dream will do everything in its power to gut public education and financially hog-tie students with predatory loans, keeping them drowned in debt, locked...

By |2025-02-25T04:10:58-08:00February 25th, 2025|News|Comments Off on There’s a Creative Revolution at the Heart of #HillmanTok

Beyoncé returns for Levi’s in ad tribute campaign (BBH as well as jeans)

Levi’s is “re-imagining” some of its epic commercials with newly-minted cowgirl Beyoncé. We’ve already had a new version of BBH’s famous ‘Launderette’ with Nick Kamen and here’s the not-so-well-known ‘Pool Hall’ (again BBH) from 1991. Updated by TBWAChiat Day. Only 15 seconds seems to bit mean although that’s probably social for you. Probably had an [...]

By |2025-02-25T04:10:57-08:00February 25th, 2025|News|Comments Off on Beyoncé returns for Levi’s in ad tribute campaign (BBH as well as jeans)
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