How Mobile DSP Companies Are Leading the Programmatic Revolution in Advertising
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Kraft Heinz’s CMO on the Secret Sauce Behind Its Mustard Collab
Kendrick Lamar is gearing up for the biggest performance of his life at the Super Bowl Halftime show on Sunday. But let's rewind to November 2024 when his surprise album "GNX," received the meme treatment because of the way he humorously screamed "MUSTARRRDDDDDD!" on the song "tv off," produced by Dijon McFarlane, aka Mustard. Brands...
How Fox Deportes and Telemundo Are Reaching Hispanic Sports Fans
According to the Census, there are more than 60 million Hispanic people in the United States. And out of that number, the NFL has 15.4 million avid Hispanic and Latinx fans in the U.S, per a Nielsen/LiS study. For Super Bowl 59, Fox Deportes and NBCUniversal's Telemundo are collaborating with the NFL on the simulcast...
Pappy the BiPedal Poodle Will Walk You Into the Weekend
NBC Chicago recently had a special guest come on set to make an attempt at a world record. Pappy the Poodle, who can be bipedal, paid a visit to the NBC owned station, which doesn't sound all that newsworthy, except lately we'll take any opportunity to ignore the absolute weirdness happening outside the walls of...
Ad Buyers Blast Google, Amazon, and Others After Ads Appear on Site Hosting Child Abuse Content
Ad buyers are pointing the finger at Google, Amazon, and brand safety firms like Integral Ad Science and DoubleVerify after a report from research firm Adalytics claimed that ads for top brands like Sony, Pepsi, and the NFL appeared on ibb.co or imgbb.com--sites that have been flagged by the National Center for Missing & Exploited...
Google Gemini AI error in local Super Bowl ad reveals AI marketing risks
Google’s local Super Bowl ad showcasing Gemini has glaring errors as technology takes over the Big Game.
Diversity including LGBTQ+ inclusion in Super Bowl ads lags at critical time
This year, Super Bowl advertisers appear to be scaling back DEI efforts in commercials.
Here’s Roundup for The Week Ending February 7
Happy Friday to all who celebrate! In this week's edition of stories we didn't post for one reason or another, we see the usual churn and burn in local stations while a Pennsylvania anchor sues over a raise request. Let's make the stuff happen: Revolving Door: Karina Hollingsworth is an award-winning journalist who joined News...