The marketing and media agency North & Warren acquired the experiential agency Interluxe on Thursday, creating a combined firm designed to serve the marketing needs of luxury brands, co-chief executive Nick Van Sicklen told ADWEEK. North & Warren financed the acquisition with an unspecified amount of investment from the private equity firm Mountaingate, which closed...
On Wednesday, BuzzFeed founder and chief executive Jonah Peretti announced his plan to launch BF Island, a new social media platform and consumer app. Peretti shared a manifesto explaining his rationale for launching the new product, pointing to the algorithmic bias of other social platforms and the toxic effect the technology has on its users....
Dallimore's podcast welcomes Michael Provenzano on the heels of news for his company as well as the entire OOH industry: T-Mobile’s acquisition of Vistar Media The post Provenzano on Digital and Dirt first appeared on OOH TODAY.
D Word, Letting GOOH of Logos, Flyby, and Tariffs—read the latest headlines that should be on your radar. The post OOH News You Oughta Know Today first appeared on OOH TODAY.
Social responsibility in marketing requires brands to adopt more sustainable and ethical business practices and incorporate them into their marketing […]
Verve, in its pursuit of its next phase of accelerated growth, is enhancing its team with a prominent name in the advertising technology space. The company today announced that Grant Gudgel will serve as Verve’s new SVP of marketing. Gudgel brings extensive experience in digital advertising to Verve, and his appointment enhances the company’s leadership [...]
Good news for advertisers and streamers: paid, ad-supported subscriptions for services like Amazon Prime, Netflix and Disney+ are doing good business. With less money to burn, consumers have decided they can put up with brands “flooding the zone” of their favourite shows, which are usually saturated with the same commercials on repeat. Ad-supported models were [...]
Content licensing agreements now account for about 10% of Reddit's total revenue, the company's CRO Jen Wong told ADWEEK in an exclusive interview Wednesday. "It's a small part of our revenue--I'll call it 10%. For a business of our size, that's material, because it's valuable revenue," Wong said. The social platform--which on Wednesday reported a...
The mental health of ad agency employees is an issue that persists despite all the efforts around flexible working and staff support packages. Calls to ad charity NABS’ helpline were up 22% to 5200 last year. Initiatives in this area are important not just to encourage the next generation to choose advertising as a career, [...]
Nielsen and Graham Media Group have announced a multi-year agreement for Local TV measurement across the station group's six markets (Detroit, Houston, San Antonio, Orlando, Jacksonville, Roanoke). The agreement also includes Scarborough, which provides consumer insights that connect the dots between media consumption and local brands, retailers, and consumer behaviors. New to the agreement is...
