Tuesday, Feb. 11 Evening Cable News Ratings: The Usual Suspects Repeat at No. 1 for Fox and MSNBC

There seems to be a rhythm on Fox News and MSNBC as to which show will finish first in total viewers. Once again The Five and The Rachel Maddow Show take that slot for their respective networks. Over at CNN, though, there is no constant with different shows attracting the most total viewers. On this...

By |2025-02-13T14:28:34-08:00February 13th, 2025|News|Comments Off on Tuesday, Feb. 11 Evening Cable News Ratings: The Usual Suspects Repeat at No. 1 for Fox and MSNBC

Spectrum Ad Exec David Kline to Retire in May

Veteran advertising executive David Kline, executive vice president at Charter and president of Spectrum Reach, will retire in May. According to Spectrum, Kline's retirement "follows an illustrious 46-year career during which he has been at the forefront of shaping the television advertising landscape across traditional, digital and streaming platforms." As an executive at Charter, Cablevision...

By |2025-02-13T14:28:33-08:00February 13th, 2025|News|Comments Off on Spectrum Ad Exec David Kline to Retire in May

The Future of Sports Tech: Bringing Fans Closer to the Game

This post was created in partnership with IRCODE Technology is reshaping the fan experience, and at the intersection of sports and innovation, IRCODE is leading the charge. During a conversation at Adweek's recent event, Miami Dolphins wide receiver Braxton Berrios and IRCODE's chief marketing officer, Brittany Hershkowitz, discussed how interactive technology is deepening the connection...

By |2025-02-13T14:28:32-08:00February 13th, 2025|News|Comments Off on The Future of Sports Tech: Bringing Fans Closer to the Game

Brands Are Learning How To Make Immersive Experiences Pay Off

This post was created in partnership with Infinite Reality Now that immersive technology is taking audiences inside live events anywhere, how can marketers get in on the game? At an ADWEEK Group Chat on Super Bowl weekend in New Orleans, an A-list of industry leaders tackled the question-and shared insights on the role of brands,...

By |2025-02-13T14:28:31-08:00February 13th, 2025|News|Comments Off on Brands Are Learning How To Make Immersive Experiences Pay Off

Making Your Super Bowl Ad Hit Home, Even After the Game is Over

This post was created in partnership with Kantar The Super Bowl is a cultural moment brands spend months--and millions--preparing for. But is it worth the investment? That was the question at the center of a discussion moderated by ADWEEK CEO Will Lee and Kantar Chief Knowledge Officer J. Walker Smith , during an ADWEEK House...

By |2025-02-13T14:28:30-08:00February 13th, 2025|News|Comments Off on Making Your Super Bowl Ad Hit Home, Even After the Game is Over

DoubleVerify Implements Brand Safety Updates in Wake of Critical Adalytics Report

Embattled brand safety platform DoubleVerify detailed several steps it is implementing to further prevent its clients' content from appearing on sites that host child sexual abuse material (CSAM). Research firm Adalytics released a report earlier this month saying that ads for major brands such as the National Football League, Pepsi, and Sony appeared on two...

By |2025-02-13T13:13:18-08:00February 13th, 2025|News|Comments Off on DoubleVerify Implements Brand Safety Updates in Wake of Critical Adalytics Report

Poppi’s Big Game Blowout Left the Door Open for Its Competitor

Supposedly the Super Bowl is about two football teams playing for rings, cash, and a spot in sports history, but this year's Big Game blowout opened the field for non-sports topics to take over the conversation. We're talking about the Poppi vs. Olipop Super Bowl showdown--a social media firestorm! Though, at least for now, it...

By |2025-02-13T13:13:17-08:00February 13th, 2025|News|Comments Off on Poppi’s Big Game Blowout Left the Door Open for Its Competitor

Revolving Door Roundup: CBS News Announces New Washington, D.C. Appointments

Eye on Washington: CBS News has announced a slew of changes impacting on-air and off-air staff within its Washington, D.C. bureau. Chief Washington correspondent Major Garrett will become a full-time anchor for America Decides, which streams weekdays at 5 p.m. ET on CBS News 24/7. He'll continue his hosting duties on The Takeout podcast. Additionally,...

By |2025-02-13T13:13:16-08:00February 13th, 2025|News|Comments Off on Revolving Door Roundup: CBS News Announces New Washington, D.C. Appointments
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