McLarney urges unity to strengthen the industry, Spooner calls for better measurement methods, and SignValue partners with Walmart for nationwide billboard opportunities. Catch up on the Out-of-Home headlines of the week ending April 12, 2025, with 'expert' commentary from BB in this industry recap. The post Industry Collaboration, Improving Metrics, and Walmart’s New Ad Deal [...]
WOW is the only out-of-home company ever nominated for a Webby. Voting for the People’s Voice Award is now open to the public and closes Thursday, April 17 The post First OOH Company Nominated for Webby first appeared on OOH TODAY.
We are thrilled to 'get the band back together... 220 large-format screens now live The post RockBox and Academy Music Reunite to Expand Music Venue Ad Network first appeared on OOH TODAY.
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Britain’s HFSS marketers have been busy preparing for October’s new junk food restrictions with an onslaught of extra advertising. The Observer reports that food brands been spent an extra £420m on advertising in 2024, up by 26% on the previous year. And consumers responded: they bought an extra 45.4m packets of crisps, cakes and chocolate [...]
For anyone with a large fan base on Facebook, Meta launched a new feature that allows you to customize the name of your top fans badge. We’re talking Swifties, Beliebers, BeyHive, Arianators, Selenators, KatyCats, Blinks, Parrotheads and Sheerios. Everyone can now highlight their top fans with custom names. You can change the standard “Top fan” [...]
Australia’s consumer watchdog says it is investigating complaints of social media ads purporting to be from local boutiques Election 2025 live updates: Australia federal election campaign Get our afternoon election email, free app or daily news podcast “With tears in our eyes, we must share the news with you,” the ads, which have been sponsored [...]
Advertising on snacks rises 26% compared with last year, months before restrictions on promoting unhealthy food come into force Big food brands dramatically increased their spending on advertising last year, months before new junk food regulations aiming to curb Britain’s obesity crisis are due to come into force, the Observer can reveal. Food companies spent [...]
Inspiration doesn’t simply appear; it is born from movement, from the pulse of experience. This sensation should be felt by everyone, especially by those who have yet to feel its power. Guided by this philosophy, Kia and Innocean Berlin have launched Soundscapes—an experiment in which the car’s AI system translates the topography of landscapes into [...]
