Horizon Media is all in on green media. Starting May 2024, the agency shifted all of the programmatic campaigns that were running through supply-side platform Sharethrough to the adtech firm's green private marketplaces, trademarked as GreenPMPs. The product is designed to reduce the carbon emissions associated with ad campaigns by identifying and removing "climate risk"...
Is it just me, or does the industry feel a little flat lately? Of late, it sometimes feels like day-old bread ...it feels like it lacks some soul. How do we shake the complacency and The post O Brother, Where Art Thou first appeared on OOH TODAY.
— The New Year is the best time to land a new position. Assert yourself in 2025 --Outdoor Advertising Sales, National AE, Marketing Manager, Digital Content Mgr, Real Estate/Leasing Rep, AE, Regional Sales & Account Mgr, Graphic Designer The post OOH Classifieds Today —11 Opportunities first appeared on OOH TODAY.
Anomaly has won the SkyBet account just in time for the Cheltenham national hunt racing festival where SkyBet is launching what it calls its always-on racing platform. And the hero of the campaign is not a free bet or combination thereof but horses – in this case as a G.O.A.T (greatest of all time.) Able [...]
Who’d want to be a chief people officer in one of today’s ad holding companies? Lindsay Pattison (left) is leaving the role at WPP after 16 years at the holding company, most notably as the boss of media agency Maxus which was merged with MEC to make Wavemaker. While ‘chief people officer’ is clearly an [...]
Under new chief marketing officer, Intuit debuts ad promoting TurboTax services in the Credit Karma app.
Universal truths led to bigger ideas in several campaigns this week, while a chilling warning took the top spot.
Lenovo, Sargento and more advertisers customize algorithms through a growing roster of ad tech startups such as Chalice AI.
Leading execs have ascended at a time when their businesses are significantly shifting.
24 with just over two years of experience...While the TV spots were a huge success, the OOH creative running that same weekend felt like a The post Super Bowl Ads Final— TV 40 – OOH 22 first appeared on OOH TODAY.
