10 creative campaigns to know about today
Among the notable campaigns for Feb. 25: Kristen Schaal joining DirecTV’s pigeons campaign and McDonald’s 50th birthday celebrations for the Egg McMuffin.
Unilever ousts CEO, elevates CFO in push for faster growth
Chairman Ian Meakins said the decision for Hein Schumacher to leave was mutual
McDonald’s Wants to Create a New Generation of Breakfast Fans Amid Brand Overhaul
It's been 50 years since McDonald's rolled out its iconic Egg McMuffin nationwide. To mark the breakfast sandwich's anniversary, the fast-food giant has debuted a national campaign alongside special and new offerings. Wieden+Kennedy New York is behind the campaign to reach new generations with a passion for breakfast. The first spot depicts a man "running...
Joy Reid Signs off From MSNBC: ‘The First Rule Is to Fight Back’
Joy Reid appeared on MSNBC one last time on Monday night to anchor the final broadcast of The Reidout. Earlier in the day, the network confirmed that Reid and her 7 p.m. ET newscast would no longer be part of MSNBC's schedule in a programming overhaul that affected weekday and weekend programming. Wearing a jacket...
Remembering Steve Jobs – George Parker’s (Musk-like) take
Today would have been Steve Jobs’ 70th birthday. What he would have made of Apple’s current behemoth status – from time to time the biggest company in the world by market value and currently busily fawning on D. Trump – we know not. Adscam’s George Parker send us this thought behind its celebrated ‘Think Different’ [...]
NBCUniversal, Macy’s Ink 10-Year Pact for Thanksgiving Day Parade, July 4th Fireworks
Two New York holiday traditions, the Macy's Thanksgiving Day Parade and Macy's 4th of July Fireworks, will remain on NBC, Peacock, and Telemundo for the next 10 years following an agreement between the retailer and NBCUniversal. The 10-year pact covers broadcast and streaming rights to the two tentpole events, a special on the night before...
Sinclair Names New Leaders for Fresno and Cincinnati Stations
Sinclair has named general managers at two of its owned and/or operated local stations. Franco Gentile has been named vice president and general manager of CBS affiliate WKRC and WSTR in Cincinnati, Ohio while Tanya Winscott was named vp and gm of Fox affiliate KMPH and CW affiliate KFRE in Fresno, California. "Tanya's deep experience...
Nadja Bellan-White on why diversity isn’t a political gesture, it’s a business imperative
The CEO of M&C Saatchi North America Group writes about why DEI is a fundamental driver of business success, legal equity and societal progress.
Lisa Rose to Retire from KY3 After 41 Years
KY3 anchor Lisa Rose said she is retiring from the Springfield, Missouri NBC affiliate after 41 years. Her last day is scheduled for July 25. She joined the station in 1984 and anchors the KY3 News at Noon and KY3 News at 6, along with two weekly segments on KY3?s streaming channel. She also does...
Telemundo Arizona Names Evening Co-Anchors
Paola Morales and Ana Mafud will co-anchor Noticiero Telemundo Arizona for NBCUniversal Local's Telemundo Station Group's Telemundo 39 Phoenix (KTAZ) and Telemundo 40 Tucson (KHRR). The two will anchor weekdays at 4, 4:30 and 5 p.m. newscasts. Morales joined Noticiero Telemundo Arizona in 2015 as reporter based in Tucson before and promoted to news anchor...