Adrienne Scordato and her husband, advertising creative Mark Taylor, had just moved into their new home in San Diego when Covid lockdowns began in 2020. Soon her clients at Atrium PR, the agency she founded in 2014, began putting their accounts on hold. Stuck at home with a lot more time on her hands, Scordato...
The Big East men's basketball tournament hasn't been immune to the drastic changes in collegiate sports, but the event anchors its March Madness marketing strategy to its one certainty: its home at New York's Madison Square Garden. Founded in 1979, the Big East started its men's tournament at the Garden in 1983 as a nine-school...
DTC players ranging from financial products to skin care brands shared insights and marketing advice at Ad Age’s NextGen Marketing Summit.
Increased competition, changing vocabulary and economic policies are all contributing to a more complex market for diverse-owned media to navigate.
At Ad Age’s NextGen Marketing Summit, creator Achieng Agutu; Julian Andrew, founder of Talentiish; and Shreya Mukherjee, chief strategy officer for MSL U.S., discussed how marketers can better collaborate with creators of color.
CMO Olga Suvorova joins the Marketer’s Brief podcast to discuss how Samsung is using creators to develop AI smartphone features.
A few thoughts about why making the A-List is so hard—and why it’s even harder to stay on it.
A timeline of Agency of the Year winners since Ad Age began the award in 1974.
The United Australia party is no more but Trumpet of Patriots is making a lot of noise – and its ads look uncannily similar. Plus: policy bantz with Bandt Read more from the Shadow campaign See all federal election coverage Follow our Australia news live blog for latest updates Get our breaking news email, free [...]
Film frustrationsFighter jetsDefence splurgeTriple brandiesTop dog at Crufts Regarding your article (Longer pre-film ads ‘wasting time’ of frustrated cinema fans, 8 March), you published my letter in 2015 suggesting that cinemas put on adverts after films, so those who want to watch them can stay behind, while those of us who find ads irritating can leave. [...]
