8 creative campaigns to know about today
Among the notable campaigns for March 12: State Farm’s ‘Batman vs. Bateman’ and Heinz ads urging you to dip potato chips in ketchup.
The Sell-Side View: Q&A with Samsung Ads’ Lydia Parker
In this edition of the Sell-Side View, Lydia Parker, Head of International Agencies at Samsung Ads, discusses the unique vantage point of the original equipment manufacturer (OEM), the expansion of its free ad-supported streaming TV (FAST) service, and the company's evolving data strategy. What is the greatest challenge facing CTV publishers today? I think we [...]
Comcast’s ‘Universal Ads’ Takes a Novel Approach to Reaching Small Advertisers
At the start of the year, US telco Comcast announced the launch of 'Universal Ads', a new buy-side offering that the company says is designed to give advertisers of all sizes access to premium TV inventory. The project is notable in part for its reach across America's major TV businesses — NBCUniversal, Paramount, Warner Bros. [...]
Week of March 3 Cable News Ratings: Fox News Leads All of TV, Including the Broadcast Networks
This is TVNewser's basic cable network ranker and cable news report for the week of March 3, 2025. One week after Fox Corporation CEO Lachlan Murdoch observed that Fox News should be considered "the fifth broadcast network," the network continued to cement that moniker with a No. 1 finish for the first week of March....
Michael Williams to Retire from WPTV After 44 Years in Broadcasting
WPTV anchor Michael Williams is retiring from broadcasting after 44 years. Williams started working at West Palm Beach NBC affiliate in 2011. He started his career in TV at WSVN in Miami in 1984 and went on to work at NBC News, before joining WFOR in 2008. He's also worked at WTVX in Fort Pierce...
FCC Waives Ownership Rules for Gray to Buy Second Rochester Station
The Federal Communications Commission has granted a waiver of its local ownership rules to allow Gray Media to acquire KXLT (Fox) in the Rochester, Minnesota, television market, where Gray already owns KTTC (NBC). Today's action represents the first FCC approval of a new combination of two full-power, top-four ranked, same-market television stations in over five...
New Research Shows Ad-Supported Streaming TV Is Growing FAST
The world of FAST is changing, well... fast, according to a new Gracenote report. Today, Gracenote, Nielsen's content data business unit, released new research, data, and insights on the evolving landscape of free ad-supported TV services (FAST), providing information for distribution platforms and advertisers seeking to monetize consumer engagement and understand the shifting streaming environment....
Estée Lauder Partners With Adobe on Gen AI to Create Product Ads
Estee Lauder owns more than 20 brands in more than 150 markets, meaning that the company needs thousands of pieces of creative to crank out ads. To meet this need, the beauty retailer is partnering with Adobe and its generative AI product FireFly. Estee Lauder will equip its teams and brand managers with the technology...
OPMG, VML Named Leaders in Forrester Wave Marketing Creative and Content Services Report
Omnicom Precision Marketing Group and VML were named as the two leaders in The Forrester Wave: Marketing Creative and Content Services, Q1 2025 report, released Wednesday by Forrester Research. Forrester evaluated 10 marketing creative and content services providers based on their current offerings, strategies, and customer feedback, and those companies were broken down into three...
TollBit’s New Tool Helps Publishers Monetize AI Bots Scraping Their Content
TollBit's latest product, Content Cache, aims to safeguard publishers' revenue streams from AI bots. A recent report by TollBit, a two-sided marketplace for publishers and AI firms, found that AI companies--including OpenAI, Perplexity, and Meta--scraped websites an average of 2 million times in Q4 last year. The study, which analyzed 160 websites spanning national news,...