In this week's Week in Review: the IPA releases its latest Bellwether Report, the EBU launches an initiative to counter disinformation, and Zuckerberg takes to the stand in FTC trial. Top Stories UK Marketers Cut Budgets for the First Time in Four Years A net balance of 4.8 percent of UK companies lowered their marketing [...]
Marketing for higher education is no simple feat. Here are some tactics that will ensure your campaigns are always top-notch. […]
Precise TV uses audience panels of parents and kids
AMS clients can now strategically reach and measure custom audiences across the video landscape.
Advertisers gain improved insights into streaming behavior as a result of this collaboration.
Aflac and WNBPA team up to pay WNBA All-Stars by boosting prize money.
The total marks a 15% increase compared to 2023.
A luxury automaker has already seen success using Optimal Reach.
Droga5 in the US and elsewhere keepss shuffling its deck, suggesting it isn’t quite the creative powerhouse (yet) that Accenture hoped for. At its best though it can still remind us of the power of film, as here for Xbox – employing two esteemed directors in David Fincher and Romain Chassaing. So we venture to [...]
McVitie’s has the essence of a uniquely British brand, but its owner Pladis Global has bigger ambitions and has appointed We Are Social Amsterdam to drive its popularity in Germany, Italy, Switzerland and Sweden. The agency is responsible for social media brand strategy and content generation, which will include a push on influencer partnerships designed [...]
