There could hardly be a more striking example of the cold winds flowing through film-making and commercials than the demise of Technicolor’s UK business including storied post-production business The Mill, once the almost unchallenged home of high end commercials. CEO Caroline Parot wrote to staff: “As we have communicated over the past months, the Group [...]
IKEA continues to use interesting agencies around the world despite a global campaign for newly-appointed McCann last year. Mother remains on the case in the UK and Madrid-based agency This is Libre is launching a new Middle East campaign aimed at families highlighting children’s “creativity’ (depends on your point of view) instanced in playing at [...]
Unilever is going social with its Wall’s ice cream brand, choosing Omnicom’s 180 Amsterdam to handle a social-first campaign from 2026 onwards. Unilever is undergoing a number of pretty dramatic changes, dispensing with the services of 18-month CEO Hein Schumacher in a surprise move this week following hard on the decision to list its £8bn [...]
The agency CEO writes about moving to a more nuanced understanding of race, demographics and identity.
Where we waste money in advertising and how it can be put to better use.
The Influence of Hyperlocal Trends on Outdoor Advertising Success In today’s competitive advertising landscape, businesses must do more than just reach a broad audience—they need to connect with the right people at the right time and place. That’s where hyperlocal billboard trends come into play. By tapping into the unique characteristics of a specific community, [...]
When Billboards Go Viral: How to Create Share-Worthy Outdoor Ads In the age of social media, billboards aren’t just roadside advertisements—they’re potential viral sensations. A clever, eye-catching, or thought-provoking billboard can quickly capture public attention, spark online conversations, and generate free exposure through shares, memes, and media coverage. But what makes a viral billboard? And [...]
Just like the crew of the starship Enterprise, the Oscars are about to venture into their own final frontier: streaming television. On March 2, Hollywood's pre-eminent awards show returns to ABC for its 97th edition--and the first that will be livestreamed on multiple digital platforms, including Hulu, Fubo, and AT&T TV. It's an evolution that...
7 Brew CMO Nick Chavez joins the Marketer’s Brief podcast to discuss the chain’s customizable drinks and local media strategy.
Students are getting and sharing the message that they’re safer without guns.
