Incrementality testing - experimentation that measures the true incremental contribution of a media channel, campaign, ad set, or tactic to business results - is critical for savvy advertisers who recognize the myth of marketing measurement: the false belief that 'advertising measurement is inherently defined by total, deterministic precision.'
Today, we're excited to share new products like brand agents, App campaigns, and much more with the industry!
The winners for the 2025 Microsoft Advertising Global Partner Awards were announced at Microsoft Advertising Accelerate in the Dominican Republic.
Microsoft Advertising brings Australian inventory in-house, enhancing advertiser access and support with a streamlined, AI-driven ecosystem.
The Five was the only Fox News show to bring in more than 4 million total viewers on Tuesday evening. Meanwhile, MSNBC and CNN were led by The Rachel Maddow Show and Anderson Cooper 360, respectively. In the Adults 25-54 demo, Gutfeld! led the way for Fox News, followed by Maddow and CNN NewsNight with...
Media buyers describe continued competition for live sports, including the upcoming March Madness college basketball tournament.
Starting Monday, March 17, NBC 5 Chicago (WMAQ) will present a weeklong reflection on the evolution of the coronavirus, from its initial global emergence and mass uncertainties in 2020 to its life-altering impact that is still being felt today, in an upcoming NBC 5 News series entitled Covid: 5 Years Later. "We've faced a number...
Explore the advantages of a multi-channel advertising strategy combining TV, radio, and billboards for increased brand visibility and engagement. The post TV, Radio, and Billboards: Multi-Channel Strategy appeared first on Blip Billboards.
Explore how digital billboards enhance franchise brand consistency with real-time updates and localized messaging for effective advertising. The post Digital Billboards for Franchise Brand Consistency appeared first on Blip Billboards.
Brand activations are a big part of South by Southwest, but it takes a lot to stand out in the midst of such a busy, crowded event. And while nothing from this year's slate of experiential stunts were as elaborate and creative as some of the greatest hits from the pre-pandemic years, there was still...
