GroupM retains Electronic Arts global media account
EA said it will work with GroupM under a revamped agency model.
13 creative campaigns to know about today
Among the notable campaigns for March 3: Apple’s musical spot from Brazil, Kleenex’s tearjerker movie ratings and a fancy parking-lot stunt by Oatly.
How Sprite Chill outlived its limited-time run and what’s next for Coca-Cola’s hit soda
Sprite Chill expanded Sprite’s audience, earning a permanent spot in the Coca-Cola Co. brand’s lineup.
IPG sells R/GA to private equity firm in partnership with agency leadership
Interpublic Group of Cos. has completed its sale of R/GA to a management-led buyout group backed by Los Angeles-based private equity firm Truelink Capital.
ICO Investigates How TikTok, Reddit, and Imgur Use Children’s Data
The Information Commissioner's Office (ICO), the UK's data protection authority, this morning announced it is launching investigations into TikTok, Reddit, and Imgur relating to how they collect and use children's data. The regulator says the three inquiries are part of a wider investigation into how video sharing platforms and social media businesses use children's data. [...]
DAZN Settles French Football Debt After Turbulent First Six Months as Ligue 1 Broadcaster
DAZN has settled the debt owned to the Ligue de Football Professionnel (LFP), bringing an uncertain end to a six-month dispute between the sports streaming service and French football body. The disagreement stems from a five-year deal agreed in August 2024, when DAZN secured Ligue 1 rights for €400 million per year. The streaming company [...]
Kasie Hunt Is Ready to Enter The Arena
Kasie Hunt landed at CNN in August 2021 as the first official anchor hire for the CNN+ streaming service. She was brought on because of her deep experience covering presidential campaigns, Congress, and the Washington, D.C. establishment. Her time at CNN+ didn't last long, though, as the streamer was shut down a month into its...
Disney and Hulu Respond After Oscars Streaming Glitches Affect Viewers
Due to streaming glitches, Hulu didn't always bring viewers the best picture in its Oscars night debut. The 97th Oscars on Sunday marked the first time Hulu aired the Academy Awards. After years of linear resistance, Hollywood's pre-eminent awards show returned to ABC last night along with livestreams on multiple digital platforms, including Hulu, Fubo,...
IPG Sells R/GA to Private Equity Firm and Agency Leaders
Interpublic Group (IPG) has sold R/GA to a group led by private equity firm Truelink Capital and the agency's global leaders. Los Angeles-based Truelink will own a majority stake in R/GA. R/GA's management, including global CEO Robin Forbes and chair and global chief creative officer Tiffany Rolfe, will also take a stake in the business....
Blue Diamond Is the Latest Brand to Build a Promotional Vehicle, and This One’s Really Cracked
Earlier this month, when a driver on his way to the Big Ten collegiate athletic conference saw the flashing lights of a police car behind him, he pulled over. It's easy to see how he caught the cops' attention. The vehicle heading for Sacramento was a 20-foot-long fiberglass almond weighing 10,600 pounds and powered by...