CPGs Talk Tariffs, Price Hikes, and Marketing Budgets as Consumer Confidence Drops

Executives from PepsiCo, Kimberly-Clark, and Procter & Gamble share their thoughts on navigating an uncertain economy.

By |2025-04-25T14:14:42-07:00April 25th, 2025|News|Comments Off on CPGs Talk Tariffs, Price Hikes, and Marketing Budgets as Consumer Confidence Drops

Streaming Ratings, Week of March 24: Shonda Rhimes’ The Residence Reaches First Place

Amazon Prime Video’s Reacher earns the most-streamed title for the month with 6.6 billion viewing minutes.

By |2025-04-25T14:14:41-07:00April 25th, 2025|News|Comments Off on Streaming Ratings, Week of March 24: Shonda Rhimes’ The Residence Reaches First Place

Spotify Hires Agency Vet Jeremy Wirth as Global Head of Creative

Spotify has hired agency vet Jeremy Wirth as its global head of creative. Wirth is based in Los Angeles and joins from Anomaly, where he served as executive creative director […]

By |2025-04-25T12:52:57-07:00April 25th, 2025|News|Comments Off on Spotify Hires Agency Vet Jeremy Wirth as Global Head of Creative

What Media Rights Deals Mean to the Future of Women’s Sports

What media rights deals mean to the future of women's sports as rising prices for WNBA and NWSL broadcasts boost team values and brand interest.

By |2025-04-25T12:52:54-07:00April 25th, 2025|News|Comments Off on What Media Rights Deals Mean to the Future of Women’s Sports

A Blitz of Deodorant Marketing Suggests That a Whiff of the Covid Lockdown May Still Be With Us

Dove's chartered plane trailed this message to Coachella's sweaty attendees.

By |2025-04-25T12:52:53-07:00April 25th, 2025|News|Comments Off on A Blitz of Deodorant Marketing Suggests That a Whiff of the Covid Lockdown May Still Be With Us
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