Do creative agency billings matter? Are they still the best common source of information telling us which agencies are on the up and which aren’t? Common wisdom has it that they aren’t, with agency income mostly in fees as opposed to media commission. We might demur though and this week’s Campaign/Nielsen UK creative agency billings [...]
As we celebrate Women's History Month, we seek improvements in the world toward gender equality and inclusivity. Sadly, on social media this year, we are seeing the opposite. The rise in "tech bro" culture and content and the reduction in moderation is driving negativity toward women and other marginalized groups. We've spent years watching the...
Publishers have been less upfront with their announcements, but TV upfront week is finally taking shape--with NBCUniversal, Fox, and Netflix all setting dates. NBCU made its announcement on Monday, with Mark Marshall, chairman, global advertising and partnerships at NBCUniversal, posting a message on LinkedIn to share his thoughts on the value of the upfront and...
To be clear, Liquid Death is not suggesting that pregnant women go on benders. It just looks that way, purposely so, as the self-styled punk-rock water brand partners with Kylie Kelce for a campaign called "Kegs for Pregs." Kylie Kelce, whose popular new podcast rivals Joe Rogan's show, is expecting her fourth daughter with husband-retired...
Omnicom Group's impending takeover of rival Interpublic Group (IPG) reached an important milestone today (March 18) when shareholders of both companies voted to approve the deal. The holding companies said they still expect the takeover, first announced in December 2024, to close in the second half of 2025. The transaction still has to go through...
Adobe’s new suite of AI tools for brands includes a “concierge” builder to personalize digital assistance.
U.S. Senator Richard Blumenthal (D) from Connecticut has written a letter to Federal Communications Commission's Acting Bureau Chief of the Enforcement Bureau, Patrick Webre, and Acting Bureau Chief of the Media Bureau, Erin Boone, looking for information about the FCC's recent "unprecedented, intrusive investigations against media broadcasters under arbitrary and capricious pretenses." Blumenthal, the Ranking...
In this week's Week in Charts: Viant leans into AI, women make up over half Fortune 500 CMO roles, and European SVOD revenues overtake public broadcasters. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of [...]
Madison and Wall, the advisory and consulting firm set up by analyst Brian Wieser, has this morning announced a downgrade to its US advertising growth forecasts across the next five years, citing the impact of the current US government's policies on expected growth. Total US ad market growth for 2025 is now predicted to sit [...]
H&M has finally paid non-profit Buy From A Black Woman (BFABW) the $83,000 it owed the organization nearly a month past its due date, ADWEEK has learned. After the partnership between H&M and the nonprofit organization had recently ended due to what BFABW claimed was a breach of contract, founder Nikki Porcher received an overnighted...
