ABC News' Good Morning America has once again reclaimed the top spot from NBC News' Today as America's most-watched morning show in the ongoing seesaw ratings battle between the two morning shows. A difference of 47,000 total viewers propelled GMA over Today during the first week of March. ABC News' morning show was also the...
FanDuel Sportsbook and Wieden+Kennedy have parted ways, with the online fantasy sports and sports betting company said to be looking for new creative agency partnerships.
South by Southwest, a sprawling series of conferences and festivals that takes place over 10 days each spring in Austin, Texas, kicked off on March 7. In addition to music, film, tech innovation, and celebrity speakers, the event has come to be known for over-the-top brand activations that take over parking lots, music venues, restaurants,...
In its February earnings call, The Trade Desk set an ambitious goal to get all its advertiser clients onto a major platform upgrade, Kokai. Adoption, to that point, had been sluggish, and the company had taken a financial hit. CEO Jeff Green blamed The Trade Desk's surprisingly bad fourth quarter earnings--where it didn't meet revenue...
McAfee has appointed ex-Fandom marketer Stephanie Fried as executive vp and chief marketing officer (CMO), with a remit to show how the brand has evolved beyond its antivirus roots. If you've ever owned a Dell or HP computer, the odds are high you've encountered McAfee, the 37-year-old brand best known for its virus protection tools...
Q/Ocean leads by quality, ideas and product. How has your approach influenced creativity in OOH? Investing in our sites and technology allows us to create the right canvases for ideas to come to life. From the outset, we think about the creative potential of an Out of Home (OOH) location before we add the screen, [...]
David Todd Bailey has been named vice president and general manager of Sinclair station KTXS in Abilene, Texas. "We're thrilled to have David return to KTXS to lead the station," said Rob Weisbord, COO and president of Local Media. "His deep understanding of the Texas markets, strong leadership skills, and proven track record in sales...
Among the notable campaigns for March 11: Corona’s sunset billboards and Clorox scientifically proving cleaning makes you feel good.
Creator platform Spotter is hosting the latest creator-focused event inspired by the TV upfronts, “Spotter Showcase,” later this month.
“If war were truly human nature, it wouldn’t need to be sold to us.” For centuries, war has been framed as an unavoidable part of human existence—an instinct as natural as hunger or love. We’re told that conflict is in our DNA, that violence is simply what humans do when resources are scarce or when [...]
