Why data collaboration is a marketer’s biggest competitive edge
Data collaboration and strategic partnerships are driving marketing performance, optimizing ad spend and unlocking measurable business growth.
Lessons from top women executives on leadership, mentorship and perfectionism
From challenging imposter syndrome to building space for others, women executives share what it really takes to lead with clarity and intention.
Yahoo names new chief marketing officer
Josh Line, previously with Paramount, joins Yahoo at a critical time for the internet brand.
Ad Age Leading Women Awards—how to enter
Submissions are open for Ad Age’s 2025 Leading Women Awards program honoring female leaders and rising stars in the advertising and marketing industry.
9 creative campaigns to know about today
Among the notable campaigns for March 31: Neutrogena’s campaign with invisible John Cena and Corona’s sun-worn 100th birthday.
OpenAI and Google’s demand for brands’ copyrighted content challenges marketers
AI companies want to more freely train on brands’ intellectual property, creating a dilemma.
How Discord plans to pitch advertisers at the IAB gaming PlayFronts
Discord is ready to meet with traditional brands it has previously avoided.
Why agility is a small agency’s competitive advantage
5 ways to turn hustle into growth.
Beers With Friends founder Dana Hork on building an ‘agency on call’ model
The CEO writes about why you don’t have to choose between an AOR and building everything in-house.
Billion Dollar Boy launches creator access scheme at Cannes Lions
Do we need more “creators” at big awards festivals? Creator agency Billion Dollar Boy and platform FiveTwoNine are launching The Creator Fund including 20 creator passes (worth £1,000 (€1,185) each to give emerging talents the chance to strut their stuff at the Cannes Lions. A sizeable panel including Aisling Conlon from the UK’s Advertising Association [...]