Paramount, Experian to Partner in New Ad Data Initiative
The collaboration provides new signals to improve targeting accuracy and drive better performance for advertisers.
Ian Colvin: rewriting the recipe – how brands can thrive with new HFSS regulations
Despite ASA push-back, the UK government’s commitment to HFSS legislation has advertisers re-evaluating their marketing approaches. Under the latest guidelines, products classified as HFSS (high in fat, sugar or salt) will be banned from pre-9pm TV advertising starting October 1st, 2025, with ongoing consultation around other paid media channels including online ads. For decades, marketers [...]
Cox clocks off in W+K winner for Malibu
Brian Cox has enjoyed a long and distinguished career as a character actor – some may remember him as the wily intelligence officer in ITV’s Sharpe – “I’ll see you right Sharpe, you’ll see me dead Sir” – but Succession, the barely disguised show about the Murdoch clan, has lifted to him to a new [...]
Top casino affiliate sites for finding low-wagering bonuses
Finding the best online casino provider with a low wagering bonus is a lot easier with the help of affiliate websites. These will give you recommendations as well as key indicators to point you in the right direction. These include valuable deals and access to detailed reviews, highlighting operators that offer the type of low-wagering [...]
Lauren Guidi—Top Women in OOH Spotlight 2025
Lauren Guidi, VP, Regional Sales Director East at OUTFRONT Media has built her career in Boston, helping grow OUTFRONT's local sales teams and culture. She credits strong The post Lauren Guidi—Top Women in OOH Spotlight 2025 first appeared on OOH TODAY.
ADWEEK’s 2025 Social Marketing Masters Deliver Results With Boldness, Humor, and Cultural Savvy
The people, brands and agencies showcasing the power of thinking social-first.
Brands Are in Their Unhinged Mascot Era on Social Media
Duolingo, McDonald's, Scrub Daddy, and more are using absurd characters to connect with Gen Z.
Hi! It’s Duo: The Marketing Strategy Behind the Internet’s Favorite Green Menace
Ranging from silly to threatening, Duo the Owl is the envy of social media managers.
Infinite Reality Hits 150 Million Consumer Interactions in Virtual Stores
Infinite Reality has passed 150 million consumer interactions across its immersive, web-based 3D shopping environments. The company, which builds fully shoppable virtual storefronts that work on any device without downloads or headsets, says the milestone points to where ecommerce and digital brand engagement are heading.
Nickelodeon Partners With Starglow to Make Family-Friendly Podcasts for Children
The two teamed up at the end of last year to develop podcasts for popular Nickelodeon titles like Dora the Explorer, Blue Clue's, and Paw Patrol.