Omnicom’s acquisition of IPG wins shareholder support
Shareholders of both Omnicom Group and Interpublic Group of Cos. approved the plan for Omnicom to acquire IPG at special meetings on Tuesday.
How Long Should Your Billboard Ad Run for Maximum Impact?
When investing in a billboard advertising campaign, one of the biggest questions businesses ask is: How long should my billboard ad run for the best results? Run it too short, and your message might not stick. Run it too long, and you might miss the chance to refresh your campaign. Understanding the ideal duration of [...]
TV Ratings for Feb. 2025: Super Bowl Scores Record Viewership
Cross-platform distribution led to another record-breaking viewership event in February. This year's Super Bowl Sunday, which culminated in the Philadelphia Eagles winning the Vince Lombardi Trophy, saw Fox Sports earn 127.7 million viewers, with some watching Super Bowl LIX on Fox's free ad-supported streaming service, Tubi. According to Nielsen's Media Distributor Gauge, Super Bowl Sunday...
2025 US ad growth forecast lowered due to Trump policies
Consultancy Madison and Wall, led by industry analyst Brian Wieser, lowered its U.S. ad sales growth forecast for 2025.
How Gen Zers can stay employed and grow at ad agencies
What young professionals need to know to stay relevant and employed in the industry.
What’s next for dirty soda—how big brands and restaurants are responding to the viral trend
The social-media friendly beverage trend is growing as Gen Z customers seek experience and customization.
Creator and influencer trends brand marketers need to know about right now
State Farm teams up with Kai Cenat, Pepsi and JetBlue tap into comedian Sabrina Brier’s TikTok skit series—and more.
Virtual reviews are killing agency chemistry—5 ways to save your next partnership
The power of face-to-face agency pitches.
Bumble seeks creative agency in hotly contested pitch
Bumble, the dating app that sparked controversy with an ad campaign last year, has launched an agency review.
Substack marketing—why more brands are joining the newsletter platform
Hinge, Loftie, Cava and others are finding ad-free ways to connect with audiences on Substack.