There Is No Left and Right Anymore. There Is Only Twix.
The Mars candy bar ditches Left Twix vs. Right Twix message to embrace a new brand identity.
How Media Multitasking is Guiding M&A
Media multitasking, where audiences consume two or more different media types at the same time, has big implications for advertisers and their efforts to capture consumers' attentions. It's also causing media companies themselves to rethink how they engage their audiences, says Nicole Magoon, partner at Bain & Company. And this is feeding through to M&A, [...]
Week in Charts: Netflix Tops UK Viewing for First Time, TikTok CPMs Are in Decline, and Google Suggests it Does Not Need News
In this week's Week in Charts: Netflix tops UK viewing for the first time, TikTok CPMs are in decline, and Google suggests it does not need news. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts [...]
Can Short-Form Feeds Help Solve FAST’s Discoverability Challenges?
While short-form content is typically associated with mobile phones, YouTube executives have said that short-form is increasingly being watched on connected TVs. Keith Bedford, General Manager EMEA at Wurl, believes there's a place for short-form more broadly in streaming, both as a new source of ad inventory, and as a way to help solve some [...]
Watch the newest commercials from AT&T, Dick’s Sporting Goods, Gatorade and more
Tom Brady rides a giant goat (because, you know, he’s the GOAT) in a Dick’s Sporting Goods spot.
Omnicom and Publicis led media new business wins in 2024
COMvergence’s report tracked more than 3,900 account moves that represented a total of $39 billion in media spend.
Week of March 17 Morning News Ratings: CBS Mornings Enjoys the Biggest Week-to-Week Gains
Good Morning America was the most-watched morning show among total viewers for the third week in a row.
EXCLUSIVE: Madwell’s Madness: A $17.5M Private Jet, a $1M Launch Party, and Adderall ‘Connects’
Internal communications and interviews with more than a dozen people paint a picture of a company sliding into financial and cultural disarray.
NBCU Brings New FAST Channels and Shoppable Experiences to LG TVs
NBCUniversal and LG Electronics expand their partnership on FAST and shoppable.
Uniting Brand, Media, and Ecommerce to Drive Growth With Molson Coors
Brad Feinberg talks bringing together brand and performance marketing.