Hawaii Reporter Moving to Oregon Fox Station
Lia Kamanā joins KPTV from KITV in Honolulu
Telemarketing and Texting
Join us as we spotlight select chapters of Venable’s popular Advertising Law Tool Kit, which helps marketing teams navigate their organization’s legal risk. Click here to download the entire Tool Kit. Telephone and text message marketing is subject to complex litigation risks and regulatory challenges, requiring careful compliance. Federal laws like the Telephone Consumer Protection Act (TCPA) and state-specific...
Fifth Circuit Decision Vacating FCC Fine Against AT&T Makes It More Difficult for Federal Agencies to Impose Monetary Penalties for Violations of Agency Rules
The Fifth Circuit on April 17 vacated a $57 million FCC forfeiture against AT&T, ruling the agency violated the company’s Seventh Amendment right to a jury trial under the Supreme Court’s 2024 decision in SEC v. Jarkesy. This decision reinforces that federal agencies imposing fines, forfeitures, and other monetary penalties must afford targets access to...
Xfinity Welcomes Fortune-Seekers to the Mythical World of Boomtown
Xfinity’s ads debut a new marketing platform, “The WiFi is Booming,” which makes WiFi the ultimate star of the show.
Hilton Uses Social Listening to Showcase ‘Superior’ Stays
Travelers are bound to experience at least one vacation nightmare—but Hilton is trying to change that. The hotel chain launched a three-part social media series called “Hilton Saved My Stay,” […]
5 Ways Brands Can Weather a Tariff Storm as Consumer Spending Shifts Toward Value
Under price pressure, consumers abandon their usual shopping behaviors.
Monday, April 21 Evening Cable News Ratings: Fox News Leads in Pope Francis Coverage
The Five, Rachel Maddow, and Jake Tapper led for their respective networks.
Musk’s Tesla needs some urgent brand repairs
Agencies have been arguing until they’re blue in the face that brand building is the key to sustained corporate growth. And, seemingly, the message is failing to hit home to an ever greater extent in today’s tech and performance-dominated wilderness. Sometimes, though, the importance of liked and trusted brands imposes itself on even the most [...]
Is YouTube Undervalued in the CTV Conversation?
There's plenty of data showing YouTube's growth on the TV screen. But in conversations around CTV, YouTube is sometimes viewed separately from the broadcasters and other companies which air professionally produced content says Steve Barnes, sales director at Channel Factory. Some in the industry believe that YouTube, where user-generated content plays such a big role, [...]
How Data Improves Billboard Audience Targeting
Explore how data on demographics, travel patterns, and consumer behavior enhances billboard advertising effectiveness. The post How Data Improves Billboard Audience Targeting appeared first on Blip Billboards.